Marketing (Industry) (Hons) Lancaster University

Overview

Throughout the  Marketing (Industry) (Hons) course from Lancaster University you will gain an in-depth understanding of markets and consumers, and topics such as how influencers are changing the marketing landscape, the ethics behind collecting consumer data, how businesses can form strategic partnerships and how to negotiate sustainable deals.

When you study Marketing at Lancaster, you will tackle critical questions, such as: Why do people buy a product? How do consumers make decisions? How are influencers changing the marketing landscape? You can choose to study topics including:

• Brand strategy
• Consumer behaviour
• Social media management
• Strategic marketing
• Market research

As a BSc Marketing student, you will be challenged to think critically and mindfully about marketing in relation to a range of topics, including the use of big data, the treatment of supplier networks, over-consumption, and negotiation strategies during turbulent times.

Career opportunities:

Our Marketing degree courses produce high-calibre graduates who go on to work in marketing functions for some of the UK’s most prestigious employers. Typically, more than 90% of our students move into graduate marketing roles. Those are usually with blue chip advertising and marketing services agencies or in corporations such as:

• Cadbury
• Mattel
• Johnson & Johnson
• Marks & Spencer
• IBM
• Unilever
• Sainsbury's

Recent Marketing graduates have started their careers as market researchers, assistant brand managers, e-marketing executives and marketing consultants.

Other graduates have diversified into sales, business-to-business marketing, recruitment and finance, some are studying for professional marketing qualifications while working, and some have decided to continue their studies to master's level at Lancaster and other universities.