Public Relations (Hons) University of Wollongong

Overview

Public relations is a strategic communication process that relies on a well-crafted communication plan to build mutually beneficial relationships between organisations and the public. 

Who should study Public Relations (Hons) programme from University of Wollongong?

If you’re wondering whether public relations is the right fit, here are a few traits that suggest you might thrive in the field:

• You like people – You like meeting new people and you like being around people. You are friendly and sociable and good at building relationships to add to your network of people. You look forward to attending events such as product launches. 

• You are on top of the current trends – Being in the loop about the latest trends is important as you will need to advise clients on product launches and advertising.

• You are good at writing – In addition to being able to communicate orally, you will also have to communicate well in the written form. A finely crafted press release can work wonders in this industry!

Career prospects

• Media relations officer

• Publicist

• Social media executive

• Public relations executive 

• Corporate communications executive