Bachelor of Communication and Media (Marketing Communication and Advertising) University of Wollongong

Overview

In addition to learning about the business side of media and media making, you’ll learn about various media and communication strategies and various media making strategies – making you the makers of advertisements and marketing campaigns – rather than mere discussers of such things. 

What sets this Bachelor of Communication and Media (Marketing Communication and Advertising) specialization from University of Wollongong in Dubai apart from a more traditional, business approach to marketing is the practical nature of the courses and course work. You’ll learn about media design and process, and be able to use these skills in the creation of advertisements and marketing campaigns. You’ll work on real-world, live projects, testing your creations with a public audience, testing your audience engagement, receiving real-time feedback and making adjustments accordingly. All of the work you do during the program is archived in your personal portfolio, making you job ready – and setting you apart from the field – by the time you graduate.

Program Outcomes

Students who graduate with a Marketing, Communication & Advertising degree will be ready to join the media workforce as marketing specialists, advertising designers, brand managers, or PR specialists. Almost every company in the world today has a marketing department, and many of these departments are placing more emphasis on media marketing, making the skills acquired in this program in high demand. The work you’ve done in the program, the projects you’ve worked on, and most importantly, your professional portfolio, will make you a very employable and in-demand job candidate.

For more on why this major is a good choice, and what skills you can expect to learn and develop in the program, see what some of our Marketing, Communication & Advertising students have to say.