Bachelor of Business (Marketing) University of Wollongong

Overview

Courses in the Bachelor of Business (Marketing) curriculum at University of Wollongong in Dubai are developed with industry focus and are focused on exposure to training on real-world problems and situations to ensure that graduates are employable and ready to contribute at work. Students will gain theoretical and practical experience in media channel selection, digital storytelling, marketing communications, market research, and digital analytics to make decisions as well as craft communications plans for clients within the classroom setting. In particular, the program aims to develop a variety of relevant skills such as marketing analytics, e-commerce, insight mining, brand management, content marketing, social media planning and analytics, , digital marketing and digital advertising, customer engagement, search engine optimization and customer research. The technological and data driven tools aim to create graduates who excel at collaboration, industry focus, and finding solutions to business problems. 

Program Outcomes

This program enables graduates to create data driven marketing strategies by understanding consumer behaviour, thereby contributing to the creation of a strong foundation for brands.  Graduates are also trained to analyse real-world marketing issues in developing and implementing marketing plans. The program will prepare graduates to exhibit multi-channel fluency and apply digital, oral, written, and visual skills for brand creation and stakeholder engagement. 

Career Opportunities: Completing this program will give you several exciting career opportunities that include roles such as Brand Manager, Market Research Analyst, Social Media Marketing Specialist, Content coordinator and Ecommerce coordinator, Advertising Executive, Digital Marketing Manager, Project Coordinator, Project Manager, Customer Relationship Manager, and many others.