Sustainability in Marketing and Media Communication (SUMAC) Charles University

Overview

Thanks to this interdisciplinary program, you will become an expert in communicating sustainability issues. You will gain knowledge in intercultural communication strategies and sustainability principles in marketing and media communication. Your potential employers include government agencies, companies, NGOs, media and communications agencies, public and private media outlets in Czechia and abroad.

This interdisciplinary program combines approaches from communication and media studies and marketing with concepts of sustainable development. A new and unique feature of this program is the implementation of sustainability principles in the fields of marketing and media communication.

The program will give you not only expertise in communicating sustainability issues, designing and presenting them in the media but also knowledge in intercultural communication strategies and their application in various international work contexts. You can critically evaluate media messages especially in the field of social media and assess the impact of media and marketing campaigns on the environment. You will create media content and communicate using photos, text, visualized data, and video content. And – most importantly – you will be able to apply the principle of sustainability to the communication process itself.

As a graduate of this program, you can work in press and communications departments, in areas related to sustainability, or as a media analyst. Your potential employers include government agencies, companies, non-profit organizations, media and communications agencies, public and private media outlets in Czechia and abroad. As a graduate, you will of course have the opportunity to continue your studies, e.g. in one of our Master’s programs.