Media with Business Management Keele University

Overview

The Media with Business Management BA (Hons) at Keele University provides a comprehensive foundation in digital storytelling, media analysis, and contemporary business practices. This interdisciplinary programme is designed to equip students with the creative tools needed to craft compelling narratives across various platforms while mastering the strategic skills required for the modern corporate landscape. By blending hands-on production with theoretical insights, the curriculum prepares graduates to navigate and lead within the fast-paced global media industry.

Why Media with Business Management at Keele University?

Keele University offers a distinctive learning environment where students benefit from access to industry-standard media facilities, including dedicated suites for film, sound, and image production. The programme is highly regarded for student positivity, ranking within the top 10 in England for Film Studies and Media according to the National Student Survey 2023. Students learn alongside innovative companies at the Keele Business School, fostering a professional atmosphere that encourages networking and real-world application. Additionally, the university provides flexible pathways, including the option to undertake a placement year in industry or an international year to broaden global perspectives.

Tuition Fee Breakdown

• International fee: GBP 18200 per year
• National fee: GBP 2026 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to develop both creative and managerial competencies. Modules may include:

• Media Industries
• Becoming a Cultural Citizen
• Visual Representation
• History in Media and Film
• Management Essentials
• Storytelling for Change
• Promotional Cultures
• Researching Audiences and Users
• Professional Experience for Media
• Strategic Business Insights
• Podcast and Radio Production
• Media and Climate Change
• Creative Magazine Production
• Participatory Social Media Cultures
• Social Media Work

Careers with Media with Business Management

Graduates are prepared for a diverse range of professional roles across the creative and corporate sectors. The combination of media production skills and business acumen is highly valued by employers in marketing, advertising, and digital content creation. Potential career paths include roles as social media content creators, journalists, broadcast presenters, and filmmakers. Additionally, the business component of the degree opens opportunities in management consultancy, public relations, sales execution, and operational research. Keele University supports students through mock interviews, careers fairs, and networking events to ensure they are ready for graduate employment.