Business Management with International Tourism Keele University

Overview

The Business Management with International Tourism, B.A. degree from Keele University offers you the unique opportunity to explore the complexities of international travel, destination marketing, and sustainable practices. Discover how tourism impacts economies, politics, and societies, and equip yourself with the knowledge and experience to thrive in this dynamic industry. 

A Business Management with International Tourism degree will prepare you for a career in the dynamic tourism sector by combining core business management principles with specialised tourism modules. You will explore topics such as sustainable destination marketing, global travel trends, and the interconnections between tourism and other industries. The curriculum emphasises sustainable practices and ethical policy development, addressing challenges like environmental damage, whilst recognising the diverse nature of the tourism industry.    

Practical experience through internships and projects ensures graduates are well-equipped for diverse roles in tourism management and consultancy, while the programme also provides a strong foundation in essential business areas. This programme will ensure you are prepared for a fulfilling career, whether you’re drawn to adventure, culture, or the intricacies of global travel. 

BA (Hons) Business Management with International Tourism is part of our dynamic suite of Business Management degrees, offering you a comprehensive understanding of key business and management principles. All our Business Management programmes share a common first year, where you'll build a strong foundation in core areas such as Marketing, Finance, and Human Resources, while also exploring the wider global business context - covering topics like international economics, politics, and society. You’ll also develop essential skills in data analysis and digital decision-making tools, crucial for today’s tech-driven business world.  

From the second year, you will specialise, tailoring your studies to suit your interests and career aspirations. We place a strong emphasis on the purpose of business, sustainability, and ethics, ensuring you’re prepared to lead with integrity in an ever-evolving business landscape. 

Practical, career-focused teaching and learning ensures that you can apply the theory you’re learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world. 

Our built-in Professional and Academic Development Programme spans your entire degree. Designed to fully prepare you for securing a great job or starting a business, you will develop your professional skills, creativity, confidence, critical thinking and problem-solving abilities. Our aim? To ensure you graduate with clear goals and impressive experiences to show future employers or investors.  You’ll benefit from Keele Business School’s strong industry connections, placement or entrepreneurship opportunities, hands-on practical experiences, and invaluable real-world insights such as through our Global Challenge Pathways.

Career opportunities:

This programme offers numerous opportunities to broaden your knowledge and develop a range of transferable skills that are highly valued by employers, enhancing your future career potential. Your critical thinking skills will be sharper, your communication abilities will have improved, you will have gained knowledge about the fundamentals of business and established an entrepreneurial mindset. By enhancing your skills via our Professional and Academic Development Programme, you will grow in confidence and graduate with the intellectual, professional, and personal resources to pursue different career paths in diverse roles in the evolving tourism sector.   Jobs that a graduate on this course could progress to include: 

• Travel and Tourism Manager 
• Destination Manager 
• Destination Marketing Manager 
• Sustainable Tourism Consultant  
• Marketing Manager 
• Business Adviser 
• Business Development Manager 
• Logistics/Supply Chain Manager 
• Management Consultant 
• Project Manager 
• Risk Manager 
• Sales Executive