Business Management with Events Keele University

Overview

The Business Management with Events BA (Hons) at Keele University provides students with a robust foundation in corporate leadership alongside specialised skills for the vibrant events sector. This programme is designed to transform a passion for organisation into a professional career, covering everything from international festivals to corporate galas. Students benefit from a curriculum that balances theoretical business frameworks with hands-on practical application.

Why Business Management with Events at Keele University?

Keele University offers a unique learning environment where the Business School is co-located with innovative companies on the Science & Innovation Park. This provides students with direct access to industry networks and professional insights. The programme is recognised for its teaching excellence, having been awarded Gold in the Teaching Excellence Framework. Students can also enhance their employability through a dedicated Professional and Academic Development Programme that runs throughout the degree.

Tuition Fee Breakdown

• International fee: GBP 18200 per year
• National fee: GBP 9535 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum begins with a common first year to establish core business knowledge before moving into specialist event management subjects. Modules may include:

Year 1

• Business of Organisations
• Data, Decisions and Visualisation
• Global Business Context
• Teams, People and Performance
• Professional and Academic Development

Year 2

• Contemporary Business Operations
• Events Operations and Management
• Leisure, Sport and Society
• Contemporary Business Ethics Debates

Year 3

• Strategic Management
• Managing Global Events and Festivals
• Digital Showcase

Careers with Business Management with Events

Graduates from Keele University are well-equipped to enter a variety of roles within the private, public, and non-profit sectors. The transferable skills gained during the programme, such as critical thinking and project management, are highly valued by global employers. Graduates may pursue diverse career paths in the following areas:

• Event Manager
• Conference Planner
• Venue Manager
• Marketing Manager
• Business Development Manager
• Project Manager
• Hospitality Consultant
• Sponsorship and Partnership Co-ordinator

The university's strong focus on employability ensures that students graduate with the professional resources needed to succeed in competitive international markets.