Business Management with Events Keele University

Overview

Throughout the Business Management with Events, B.A.degree from Keele University you will gain insights into the latest trends in the industry, including sustainable practices and innovative technologies.

Prepare to be part of the vibrant and rapidly growing events sector with Keele's Business Management with Events degree. Whether it's the thrill of a festival, the excitement of a sporting event, or the elegance of a corporate gala, events have the power to create unforgettable moments and bring people together.

Our programme blends the principles of business management with the creative and practical skills needed for a successful career in event planning. Develop an understanding of how to plan, market, and deliver various events, from music festivals to conferences. Embedded throughout the programme are opportunities to gain essential expertise and hands-on experience through real-world projects and professional development, setting the stage for a successful career in events management or related fields. 

BA (Hons) Business Management with Events is part of our dynamic suite of Business Management degrees, offering you a comprehensive understanding of key business and management principles. All our Business Management programmes share a common first year, where you'll build a strong foundation in core areas such as Marketing, Finance, and Human Resources, while also exploring the wider global business context - covering topics like international economics, politics, and society. You’ll also develop essential skills in data analysis and digital decision-making tools, crucial for today’s tech-driven business world.  

From the second year, you will specialise, tailoring your studies to suit your interests and career aspirations. We place a strong emphasis on the purpose of business, sustainability, and ethics, ensuring you’re prepared to lead with integrity in an ever-evolving business landscape. 

Practical, career-focused teaching and learning ensures that you can apply the theory you’re learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world.

Career opportunities:

This programme offers numerous opportunities to broaden your knowledge and develop a range of transferable skills that are highly valued by employers, enhancing your future career potential. Your critical thinking skills will be sharper, your communication abilities will have improved, you will have gained knowledge about the fundamentals of business and established an entrepreneurial mindset. By enhancing your skills via our Professional and Academic Development Programme, you will grow in confidence and graduate with the intellectual, professional, and personal resources to pursue diverse career paths in roles such as event planning, marketing and management in different sectors including corporate, not-for-profit, entertainment and tourism. 

Jobs that a graduate on this course could progress to include: 

• Event Manager   
• Conference Planner 
• Venue Manager 
• Marketing Manager 
• Hospitality Consultant  
• Travel and Tourism Manager 
• Sponsorship and Partnership Co-ordinator 
• Business Adviser 
• Business Development Manager 
• Logistics/Supply Chain Manager 
• Management Consultant 
• Project Manager 
• Risk Manager 
• Sales Executive