Overview

Through the Digital Communication (Advertising) with Honors course from Sunway University well-laid-out teaching and learning methods of the program, students will be able to learn how to influence audience behaviour through digital marketing techniques and tools, such as social media strategy, search engine optimisation, search engine marketing and digital analytics. This program is also based on BS Digital Audience Strategy by Walter Cronkite School of Journalism, Arizona State University.

Career opportunities:

Brand manager
Product Marketing
Public relations manager
Marketing Executives
Marketing Relations Manager
Advertising manager

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Programme Structure

Courses include:

Marketing and Business Performance
Essentials of Advertising and Marketing Communication
Advertising and Beyond
Media Ethics and Diversity
Essentials of Global Marketing
The Digital Audience

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Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00
- Apply before 2026-07-01 00:00:00 , International
Starting 2027-01-01 00:00:00
- Apply before 2026-11-01 00:00:00 , International
Starting 2027-06-01 00:00:00
- Apply before 2027-04-01 00:00:00 , International

Language

English

Delivered

On Campus

Campus Location

Subang Jaya, Malaysia

Disciplines

Communication Studies Marketing Digital Media View 21 other Bachelors in Digital Media in Malaysia

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

American Degree Transfer Program (ADTP)

Completion of ADTP with a minimum CGPA of 2.00

STPM

Average Grade C or CGPA 2.00 (Minimum 2 principals)

A-Level

Minimum 8 points (minimum Grade D in at least 2 subjects)

SPM English or equivalent Credit
IELTS Band 6 or equivalent
MUET Band 4
UEC English B4
O-Level English (1119) Credit
Sunway Intensive English Programme (IEP) Pass Level 4 with a minimum of 65%
ESL/English Satisfactory level in Pre-University programs, Diploma or ADTP where the medium of instruction is English

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Sunway University and/or in Malaysia, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

32019 MYR / year

≈ 32019 MYR / year
Domestic Applies to you

Applies to you

Citizens or residents

30000 MYR / year

≈ 30000 MYR / year

Additional Details

USD7,167 for international students

Funding

Check for any work restrictions

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Digital Communication (Advertising) with Honors.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career opportunities:

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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