Marketing Dalhousie University

Overview

Marketing is the strategic process of creating, communicating, delivering, and exchanging valuable offerings to meet the needs of customers, clients, partners, and society as a whole. It involves understanding consumer preferences, developing innovative products or services, and ensuring they are effectively promoted and distributed to the right audience. In essence, marketing connects businesses with their target markets, driving value and fostering long-term relationships.

Dalhousie University 's Bachelor of Commerce in Marketing students will be able to:

• Ask the right questions about markets

• Organize data into relevant information

• Discover market opportunities

• Create clear marketing plans and strategies

• Implement and control a marketing programme

Programme options

The Marketing major is part of our Bachelor of Commerce Co-op programme. As part of the mandatory co-op portion of this degree, you’ll complete three paid work terms. Marketing majors often choose to complete their work terms at marketing or PR agencies or work in-house in the marketing departments of local or national companies or non-profits. Some students choose to complete all their work terms at the same company, while others prefer to change it up each time. The potential work term opportunities are endless!  The following Marketing programme options are offered by Dalhousie University’s Faculty of Management. Connect with an academic advisor after you start your studies to explore options such as:

• Bachelor of Commerce with Major (Co-op)

• Certificates including Financial Accounting, FinTech and Financial Innovation, Leadership, Management Accounting and Quantitative Finance.

What you will learn

With a major in Marketing, you’ll be able to develop strategic marketing plans that include careful competitive and market analysis, selection, and market development. The classes offer experiential learning opportunities, and by the time you graduate, you’ll have gained a full year of real-world experience during your work terms.

Learn about the factors that influence consumer behaviour and how to collect and use information about the marketplace, while developing skills that will help you solve marketing problems. This major provides an opportunity for you to be both creative and analytical.

Careers

The modern workplace offers graduates of the Dal Marketing programme the opportunity to work in a wide variety of exciting industries, including entertainment, fashion, advertising/public relations, market research firms, pharmaceutical companies, publishers, real estate development companies, healthcare, travel, retail and many others.

Possible careers include:

• Advertising Manager

• Brand Manager

• Marketing Research Manager

• Public Relations Specialist

Accreditation

Dalhousie’s Bachelor of Commerce (BComm) is accredited by:

• AACSB International: Recognizing it among the top 5% of business schools globally.

• CEWIL Canada: Ensuring a high-quality co-op experience that integrates academic learning with professional work