Sport Marketing (Hons) Leeds Beckett University

Overview

Throughout the Sport Marketing (Hons) course from Leeds Beckett University you’ll develop as a dynamic sport marketer to prepare for an exciting career in this vibrant field.

As part of this Sport Marketing (Hons) course from Leeds Beckett University, you’ll:

• Gain insight into specific aspects of sport marketing in a changing global environment

• Discover how sport marketing contributes to the success of sports performers, teams, organisations, events and related industries

• Learn how to connect and interact with various audiences through broadcasting, branding, print and digital campaigns

• Analyse consumer behaviour

• Develop an understanding of media technologies and how they can be used to communicate with a target market

• Build skills in gaining sponsorship, writing press releases, event management, business planning, and setting up a small business

Career opportunities:

The growth in recent years of sport as big business has opened up a world of possibilities, with roles available in social media, sponsorship, wearable technologies, commercial sales and fan-relationship management. Our students have gone on to be high-flyers in the sport marketing world, working in sponsorship, branding and social media for Sky Sports, O2 and Premier League clubs such as Manchester United and Liverpool.

• Sport Marketing Executive

• Sales Manager

• Press Officer

• Account Manager