Overview

The (Hons) Marketing, BA from Richmond American University in London will deepen your knowledge of digital marketing, exploring various channels, customer journey stages, engagement strategies, website traffic generation, SEO, paid advertising, social media, and email marketing.

Why study BA (Hons) Marketing?

Flexible learning in the Liberal Arts tradition: Design a personalized academic path that aligns with your interests and career aspirations within our flexible Liberal Arts framework. This could include a choice from complementary and career-enhancing courses in Public Relations, Media and Advertising, International Business, Finance, investment, accounting, economics, communication, or computer programming
Holistic business understanding: Build a comprehensive understanding of business, placing marketing and digital technology in context within organizations
Mastery of digital marketing tools: Learn to leverage digital marketing tools to design and deliver outstanding digital marketing strategies throughout the entire campaign lifecycle
Global marketing insights: Examine successful global marketing practices and how they contribute to competitive advantage and organizational success
Product launch and promotion expertise: From concept to product launch, learn how to position and promote products/services with a thorough analysis of the marketplace and effective target audience engagement
Ethical considerations in marketing: Engage in contemporary debates on marketing ethics and explore diverse ethical approaches to digital marketing

Career opportunities:

The University offers personal development seminars, leadership opportunities and access to work experience, volunteering and internships. There is also a dedicated, personalised service for assistance with CV writing, interview preparation tips and much more.

Throughout your studies, you will have the opportunity to build links with industry experts and Richmond alumni, connecting you to a vast and influential worldwide network.

Programme Structure

Courses include:

Endangered Species and Conservation
History of London
Environmental Science and Society
Earth Systems Science
Mathematics of Argument and Reason
The Business of Fashion

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-09-08 00:00:00

Apply anytime.
Starting 2027-01-19 00:00:00

Apply anytime.

More details

Richmond operates rolling admissions. Applications are reviewed, and decisions are issued promptly once all required materials are received.

Language

English

TOEFL^® IBT

OR

79

Schedule TOEFL®

PTE Academic

60

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

360 alternative credits

Delivered

On Campus

Campus Location

London, United Kingdom

Disciplines

Marketing Digital Marketing Marketing Management View 71 other Bachelors in Marketing Management in United Kingdom

Join for free or log in to access our complete career info list.

Academic requirements

GPA

3.1

English requirements

TOEFL^® IBT

OR

79

Schedule TOEFL®

PTE Academic

60

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Minimum requirements

A Levels: CCC / 96 UCAS points
BTEC National Diploma: MMM
US High School Diploma: GPA 2.8
International Baccalaureate: 26 points
Gaokao: 70% overall, plus 75% overall in Senior Secondary School Graduation Certificate (year 11 and 12)
Indian Standard 12: 60%
IELTS: 6.0 no element lower than 5.5 or equivalent
TOEFL iBT: Overall score of 78+ with 18 Reading, 17 Writing, 17 Listening, 20 Speaking
Pearson Test of English: Overall score: 52 with no less than 51 in each component

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

17500 GBP / year

≈ 17500 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

9250 GBP / year

≈ 9250 GBP / year

Additional Details

Living costs

London

United Kingdom

1137 - 2157 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Loading

Scholarships Information

Below you will find Bachelor's scholarship opportunities for (Hons) Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career opportunities:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

London

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

Our partners