Overview

In this Business Administration - Marketing (Not PGWP Eligible – details in description) program from Southern Alberta Institute of Technology (SAIT), you will learn how to:

conduct comprehensive environmental scans to assess market conditions, identify and target market segments
determine the most effective distribution channels to support planning objectives and craft integrated digital communication strategies
identify and target gaps in relevant market segments to meet customer needs
create products that align with organizational objectives, and develop pricing strategies
create communication strategies to maximize planning outcomes
create consumer journey maps and identify buyer needs
succeed in both business-to-business (B2B) and business-to-consumer (B2C) markets.

Careers and opportunities

Upon graduation, you’ll be ready for various career opportunities in marketing, public relations, media, advertising, sales, promotions, and events. You’ll also have the option to pursue a Canadian Professional Sales Association (CPSA) designation. (Please note, this programme is not PGWP eligible.)

Advertising, Marketing and Public Relations Managers
Professional Occupations in Advertising, Marketing and Public Relations
Conference and Event Planners
Business Development Officers and Market Researchers and Analysts
Corporate Sales Managers
Retail Sales Supervisors
Retail Salespersons and Visual Merchandisers
Other Customer and Information Services Representatives

Programme Structure

Courses include:

Strategic Marketing
Microeconomics
Macroeconomics
Business Mathematics
Business Law

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00
- Apply before 2026-05-29 00:00:00 , International
- Apply before 2026-06-30 00:00:00 , National
Starting 2027-01-06 00:00:00
- Apply before 2026-10-09 00:00:00 , International
- Apply before 2026-10-23 00:00:00 , National
Starting 2027-05-04 00:00:00
- Apply before 2027-03-27 00:00:00 , International
- Apply before 2027-04-30 00:00:00 , National

Language

English

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

80

Schedule TOEFL®

PTE Academic

53

Schedule a PTE test!

OTE

130

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

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4.9/5 student rating

Credits

60 alternative credits

Delivered

On Campus, Online

Campus Location

Calgary, Canada

Disciplines

Business Administration Marketing View 85 other Bachelors in Marketing in Canada

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

80

Schedule TOEFL®

PTE Academic

53

Schedule a PTE test!

OTE

130

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

at least 50% in Math 30-1 or Math 30-2, and
at least 50% in English Language Arts 30-1 or 60% in English Language Arts 30-2
All applicants who were educated outside of Canada must demonstrate English Language proficiency and provide proof they meet the program admission requirements with an international document assessment.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Southern Alberta Institute of Technology (SAIT) and/or in Canada, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

19980 CAD / year

≈ 19980 CAD / year
Domestic Applies to you

Applies to you

Citizens or residents

6030 CAD / year

≈ 6030 CAD / year

Living costs

Calgary

Canada

1247 - 1953 CAD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Marketing (Not PGWP Eligible – details in description).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

In this Business Administration - Marketing (Not PGWP Eligible – details in description) program from Southern Alberta Institute of Technology (SAIT), you will learn how to:

Careers and opportunities

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Calgary

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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