Business Administration - Marketing Southern Alberta Institute of Technology (SAIT)

Overview

By pursuing the Business Administration - Marketing program from Southern Alberta Institute of Technology (SAIT), you’ll learn to:  

• create, strengthen, and manage brands effectively and ensure they resonate with your target audience
• develop comprehensive strategies to enhance brand equity 
• master the art of strategic marketing planning and recommend strategies grounded in thorough environmental scans and research
• identify market opportunities and create data-driven plans to capitalize on them 
• dive deep into marketing research techniques, perform qualitative and quantitative marketing research to uncover valuable insights and analyze data to make informed marketing decisions
• embrace the latest digital marketing technologies to optimize marketing opportunities and integrate current and emerging tech tools for maximum impact 
• create sustainable value through effective product management, development, pricing, and distribution to meet consumer needs and drive growth 
• validate your marketing strategies and tactics by delving into consumer behaviour insights
• explore the psychology behind consumer choices and tailor your campaigns accordingly 
• execute and oversee product launches in local and international markets, whether they involve goods, ideas, or services

• navigate the challenges and opportunities of global marketing.

Careers and opportunities

• Advertising, Marketing and Public Relations Managers

• Professional Occupations in Advertising, Marketing and Public Relations

• Conference and Event Planners

• Business Development Officers and Market Researchers and Analysts

• Corporate Sales Managers

• Retail Sales Supervisors

• Retail Salespersons and Visual Merchandisers

• Other Customer and Information Services Representatives