Business - Marketing (Online) Centennial College

Overview

The Business - Marketing (Online) at Centennial College provides students with a comprehensive understanding of the primary functions required to succeed in the contemporary commercial landscape. This programme is designed to equip learners with the analytical and creative tools necessary to manage brand identities and consumer relationships effectively. By engaging with a curriculum that balances theoretical knowledge with practical application, participants develop a versatile professional profile.

Students begin their journey by mastering fundamental business disciplines, including financial accounting and organisational behaviour. This groundwork ensures a holistic understanding of how marketing integrates with broader corporate structures.

Why Business - Marketing (Online) at Centennial College?

This programme stands out due to its formal recognition by the Canadian Marketing Association (CMA). Students gain an accelerated pathway toward the Chartered Marketer (CM) designation, which is the only nationally recognised marketing credential in Canada. Membership with the CMA provides learners with exclusive access to professional development resources, whitepapers, and high-level networking events with industry leaders.

The curriculum also places a significant emphasis on global citizenship and equity, integrating world events into the virtual classroom. This approach ensures that graduates are not only technically proficient but also socially conscious professionals. Furthermore, the online asynchronous delivery mode allows for maximum flexibility, enabling students to balance their academic pursuits with personal or professional commitments from any location.

Tuition Fee Breakdown

• International fee: CAD 17148 per year
• National fee: CAD 2721 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to provide a logical progression from core business principles to advanced marketing strategies. Modules may include:

• Financial Accounting Concepts
• Business Fundamentals
• Applied Business Software
• Mathematics of Finance
• Marketing
• Human Resources Management
• Marketing Communications
• Economics for Business and Management
• Digital Marketing

Careers with Business - Marketing (Online)

Graduates are prepared for a diverse range of roles across the commercial, financial, and retail sectors. The programme's focus on digital trends and practical applications makes alumni highly competitive in the modern job market. Common career paths include roles in digital marketing agencies, enterprise corporations, and non-profit organisations.

Additionally, the diploma serves as a foundation for further academic pursuits. Centennial College maintains numerous educational partnerships, allowing qualified graduates to transfer credits toward degree programmes at various universities across Canada and internationally.