International Marketing (Honours) University of Westminster

Overview

On this International Marketing (Honours) programme from University of Westminster you can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Essentials of Marketing module. The University of Westminster and its courses are located in London.

Key facts

• Focusing on marketing within an international context, you will gain awareness of the global, cultural, social, economic, and ethical professional environment within which marketers now operate, and the connections with other functional business areas needed for overall corporate success.

• The comprehensive curriculum covers developing an international marketing strategy, global strategic management, managing brands, developing products, and implementing, coordinating, and controlling the international marketing effort. 

• Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency.

Careers

• If you’re seeking a career within the marketing function of an organisation, our degree, with its focus on international marketing, will prepare you for a broad range of roles working abroad or for companies that trade all over the world. 

• It is designed to develop your analytical and problem-solving, providing you with a breadth of knowledge in business, along with the specialist knowledge required to carry out strategic marketing in challenging new contexts. 

• Past graduates of this degree have found successful employment in marketing roles such as: management trainee, retail manager, marketing trainee, market research assistant, advertising trainee, PR assistant, sales promotion executive, trainee brand manager, global brand assistant. 

• Increasing numbers of students progress to further study on graduation: either taking professional qualifications or staying on for postgraduate study.

Job roles

The course will prepare you for a wide variety of roles in business in an international context.Examples of these from our recent graduates are:

• Advertising executive

• Brand manager

• Management trainee 

• Market researcher

• Marketing associate/manager

• Product development officer

• PR officer

• Social media executive/manager

Accreditation

This course is accredited by The Chartered Institute of Marketing (CIM).