Overview

Digitization and data are fundamentally changing all businesses and industries. The BSc(MAT) equips students with quantitative skills, technology, and marketing know-how to pursue a career in the digital economy and modern businesses.

Students will gain a solid foundation in cutting-edge technical areas including computer programming, data science, digital platforms and marketing technology as well as business marketing know-how such as the design & launch of new technology products, targeting consumers, forecast and predicting markets, and building a technology-focused strategy.

What You’ll Study

The Marketing Analytics and Technology programme at The University of Hong Kong aims to nurture future leaders in the field of technology and marketing who are able to use the latest technology, science, and data analytics to support business and marketing decisions in the digital world. In addition to the Faculty Core courses, students will be required to take foundation courses in the disciplines of marketing, computer science, and business analytics, as well as selected advanced courses that focus on marketing technology, data science and strategy, and marketing analytics.

Programme Structure

Courses include:

Marketing
Marketing Analytics
Digital Marketing
Marketing Technology

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-02 00:00:00
- Apply before 2026-08-22 00:00:00 , International

Language

English

TOEFL^® IBT

93

Schedule TOEFL®

Credits

240 alternative credits

Delivered

On Campus

Campus Location

Hong Kong, Hong Kong (SAR)

Disciplines

Marketing Data Analytics View 17 other Bachelors in Marketing in Hong Kong (SAR)

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

93

Schedule TOEFL®

Other requirements

General requirements

Applicants should provide proof of achievement in an international examination (IB Diploma, GCE A Level, SAT / ACT / AP, etc.) or a national examination (Indian Board Examinations, ATAR, Canadian provincial examinations, etc.), together with the English language and the second language proficiency to apply to the University.
Meanwhile, some programmes have programme specific requirements, which are listed on our Admissions Standards page. Please note, however, the Admissions Standards are information for students to assess their competitiveness for our various programmes. It should not be interpreted as a guarantee for admission.
Applicants to the University are required to demonstrate proficiency in a language other than English.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at The University of Hong Kong and/or in Hong Kong (SAR), please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

198000 HKD / year

≈ 198000 HKD / year
Domestic Applies to you

Applies to you

Citizens or residents

44500 HKD / year

≈ 44500 HKD / year

Living costs

Hong Kong

Hong Kong (SAR)

13720 - 23419 HKD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Loading

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing Analytics and Technology.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About