Business Management - Marketing (Honours) University of Westminster

Overview

In this Business Management - Marketing (Honours) programme from the University of Westminster  you will have the chance to apply your learning to real-world marketing practices through:

• Switch 23: The state-of-the-art digital marketing lab is designed to replicate a creative agency, providing you with hands-on experience.

• Field trips and project-based work: Previous students have studied tourism marketing in Paris and developed marketing campaigns to promote the Tower of London.

• Real-life case studies: You will work on tasks based on actual projects, such as creating a marketing plan to launch a small independent hotel.

The University of Westminster and its courses are located in London.

Careers

• This course is designed to prepare you to become a business leader, an entrepreneur or seek employment in SMEs, blue chip organisations, the public, private or third sector. 

• If you’re seeking a career within the marketing department of an organisation and want a broader understanding of general business and management, the degree combining both disciplines, will prepare you for a broad range of roles. 

• It is designed to develop your analytical and problem-solving, providing you with a breadth of knowledge in business, along with the specialist knowledge required to carry out strategic marketing in challenging new contexts. 

• You could go on to work in-house or within an agency in a wide range of roles, including marketing executive, account executive and trainee management roles.