Overview

The 7-semester Marketing - Digital Media programme consists of 4 semesters at International Business School in Budapest, Hungary followed by semester 5 and 6 at Dublin Business School in Dublin, Ireland. Semester 7 is compulsory work placement. Qualifying students receive the degrees of both institutions. The Hungarian degree will be BSc in Commerce and Marketing.

The knowledge of professional English business language enables graduates to succeed in the business world. This can be further enhanced by a two-semester study at Dublin Business School in Ireland where you can acquire an Irish BA (Hons.) in Marketing - Digital Media degree in addition to your Hungarian BSc in Commerce and Marketing (kereskedelem és marketing alapképzés) degree awarded by IBS.

You can also opt to take part in the Erasmus+ programme while studying at IBS.

Career Opportunities

Through this programme you will have insights into a wide array of issues and areas in commerce and marketing and, specifically, related to digital marketing. As a result, you will be able to make a positive contribution from smaller firms to large multinational corporations, the public sector, or your own business in the areas of digital media production, brand management, digital advertising and PR, and e-commerce.

Programme Structure

Courses Include:

English Language Skills Development
Web Design and Client-Side Development
Supply Chain Management
Social Behaviour in Organizations
Communication in Practice
Marketing Communications

Key information

Duration

Full-time
- 42 months

Start dates & application deadlines

Starting 2026-09-22 00:00:00
- Apply before 2026-07-31 00:00:00

Language

English

Duolingo English Test

95

Take A Free Practice Test!

TOEFL^® IBT

72

Schedule TOEFL®

Credits

210 ECTS

Delivered

On Campus

Campus Location

Budapest, Hungary

Disciplines

Marketing Digital Media

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

95

Take A Free Practice Test!

TOEFL^® IBT

72

Schedule TOEFL®

Other requirements

General requirements

Admission criteria:

3 A level and 5 O level exams
US High School Diploma
Maturita
Abitur
аттестат зрелости
VWO
French Baccalaureate
International Baccalaureate (full diploma)
Érettségi bizonyítvány

Other international secondary or post-secondary qualification will be considered individually.

The entry qualification documents are accepted in the following languages: English / Hungarian.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at International Business School and/or in Hungary, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

8000 EUR / year

≈ 8000 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

8000 EUR / year

≈ 8000 EUR / year

Additional Details

One-off registration fee for non-EU citizens: € 900.

Living costs

Budapest

Hungary

172338 - 268251 HUF / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing - Digital Media.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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