(Hons) Advertising and Public Relations Richmond American University in London

Overview

Through this (Hons) Advertising and Public Relations BA programme from Richmond American University in London with our inter-disciplinary approach, you’ll be taken on an exploration of topics which involve communication, such as business, sociology and visual culture as well as studying the principles of marketing and PR and self-representation in the media.  Small class sizes with an international cohort of students will give you a broad perspective. You’ll have the opportunity to listen to guest lecturers from the communications industry, providing their views on the latest trends and innovations.

The third and fourth years of this Communications - Advertising and Public Relations programme from Richmond American University in London are devoted to more specialisation in Advertising and Public Relations, when you’ll have the option to choose electives from an array of exciting topics, including Celebrity, Fan Culture and the Media, the Psychology of Fashion and Luxury Goods and Advanced Digital Video.

Not only that, you’ll also have the opportunity to put your ideas into practice by pursuing an internship with a leading communications company or global organisation.

Through our partnership with them, you’ll have membership of The Public Relations and Communications Association (PRCA) – Europe’s largest and most influential PR and communications membership body, which organises training, conferences and events for communications professionals.

It’s a career-oriented programme, giving you a clear foundation in both theory and practice, taught in London – one of the world’s most important centres for advertising and public relations.

Like all Richmond graduates, you’ll also be able to qualify with two degrees – one from the UK and one from the US.

Career opportunities:

The University offers personal development seminars, leadership opportunities and access to work experience, volunteering and internships. There is also a dedicated, personalised service for assistance with CV writing, interview preparation tips and much more.

Throughout your studies, you will have the opportunity to build links with industry experts and Richmond alumni, connecting you to a vast and influential worldwide network.

Below is a list of where some of the graduates of this programme have gone on to work.

• BBC, Bloomberg L.P

• EMI Music

• 19 Entertainment

• Omnicom

• MediaCom

• Viacom

• Disney Television International