Esports Business Management Keele University

Overview

The Esports Business Management BA (Hons) at Keele University provides a comprehensive foundation in the commercial, managerial, and operational aspects of the global gaming industry. This degree combines traditional business principles with specialist insights into the unique dynamics of competitive gaming and digital entertainment. Students develop the professional skills required to navigate a rapidly evolving sector while gaining hands-on experience in a tech-driven environment.

The curriculum explores the demographics of esports consumers, current industry debates, and future trends. You will gain expertise in sponsorship, media relationships, and the management of professional teams.

Why Esports Business Management at Keele University?

Keele University offers a unique learning environment where the Business School is co-located with innovative companies on a Science and Innovation Park. This provides students with unparalleled networking opportunities and direct links to industry. The university has been recognised with a Double Gold award in the Teaching Excellence Framework, ensuring high-quality instruction from multicultural academic experts.

Students benefit from the Professional and Academic Development Programme, which is integrated into the degree to build confidence and critical thinking. Facilities include the Bloomberg Financial Lab, offering access to real-time economic data and global news. Furthermore, the option to undertake a work placement year at major organisations like Nintendo or IBM provides a significant competitive edge in the graduate job market.

Tuition Fee Breakdown

• International fee: GBP 18200 per year
• National fee: GBP 9535 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

• Business of Organisations
• Data, Decisions and Visualisation
• Sports and Esports Management Principles
• Teams, People and Performance
• Contemporary Business Operations
• Marketing Esports: Consumer Insights and Engagement
• Governance and Ethics in Sports and Esports
• Strategic Management
• Contemporary Issues in Esports Team Management

Careers with Esports Business Management

Graduates are prepared for a variety of specialist roles within the competitive gaming landscape and broader corporate sectors. The programme develops transferable skills in data analysis, digital decision-making, and project management that are highly valued by modern employers. Focus is placed on preparing students for both established corporate environments and entrepreneurial ventures.

Potential career paths include roles such as Partnerships Executive, Esports Product Executive, and Team Manager. Graduates may also find success as Business Analysts, Esports Marketing Specialists, or Social Media Executives. The degree also provides a strong foundation for careers in Human Resources, event organisation, and consultancy within the wider sports and entertainment industries.