Sports Business Management Keele University

Overview

The Sports Business Management BA (Hons) at Keele University provides students with a deep understanding of the commercial complexities within the global sports industry. This programme is designed to transform a passion for sport into a professional career by developing a robust portfolio of transferable business skills. Students engage with contemporary topics such as environmental sustainability, media relations, and the evolving landscape of women's sports.

The curriculum is delivered through Keele Business School, where academic theory is applied to real-world scenarios. This practical approach ensures that graduates are well-versed in managing sports organisations and navigating regulatory frameworks.

Why Sports Business Management at Keele University?

• Benefit from the Professional and Academic Development Programme designed to enhance your employability and professional identity.
• Study within the innovative environment of Keele Business School, which maintains strong industry connections and hosts local businesses.
• Access flexible opportunities such as a work placement year, an entrepreneurship year, or the chance to study abroad at partner institutions.
• Learn from a university awarded Double Gold in the Teaching Excellence Framework, reflecting a high standard of student experience and outcomes.

Tuition Fee Breakdown

• International fee: GBP 18200 per year
• National fee: GBP 2026 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

Year 1

• Professional and Academic Development
• Business of Organisations
• Data, Decisions and Visualisation
• Sports and Esports Management
• Teams, People and Performance

Year 2

• Contemporary Business Operations
• Leisure, Sport and Society
• Governance and Ethics in Sports and Esports
• Individual Placement
• Contemporary Business Ethics Debates

Year 3

• Strategic Management
• Project
• Sports Sponsorship
• Digital Showcase

Careers with Sports Business Management

Graduates are prepared for a wide range of professional roles within the dynamic leisure and sports sectors. The programme focuses on developing critical thinking and communication abilities that are highly valued by global employers. Students graduate with the intellectual resources required to navigate the competitive job market or launch their own business ventures.

Potential career paths and roles include:

• Sports Development Officer
• Marketing Executive
• Sports Marketing Analyst
• Events Officer
• Partnerships Executive
• Social Media Officer
• Operations Officer
• Membership Officer