Sports Business Management Keele University

Overview

Through the Sports Business Management BSc degree from Keele University you will explore core topics such as managing sports organisations, examining governance and regulatory frameworks, and understanding the ethics around sportswashing, greenwashing and sponsorship.  

Growth areas such as esports, environmental sustainability and women’s sports are studied and you will gain an insight into the intricacies of areas such as sports marketing, sponsorship, consumer behaviour, media relations and researching future trends. You'll develop a broad understanding of the leisure sector, discovering the importance of sport and leisure in society, politics and the economy and examine aspects such as hospitality, tourism and events. 

BA (Hons) Sports Business Management is part of our dynamic suite of Business Management degrees, offering you a comprehensive understanding of key business and management principles. All our Business Management programmes share a common first year, where you'll build a strong foundation in core areas such as Marketing, Finance, and Human Resources, while also exploring the wider global business context - covering topics like international economics, politics, and society. You’ll also develop essential skills in data analysis and digital decision-making tools, crucial for today’s tech-driven business world.   

Practical, career-focused teaching and learning ensures that you can apply the theory you’re learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world.  

Our built-in Professional and Academic Development Programme spans your entire degree. Designed to fully prepare you for securing a great job or starting a business, you will develop your professional skills, creativity, confidence, critical thinking and problem-solving abilities. Our aim? To ensure you graduate with clear goals and impressive experiences to show future employers or investors.  You’ll benefit from Keele Business School’s strong industry connections, placement or entrepreneurship opportunities, hands-on practical experiences, and invaluable real-world insights such as through our Global Challenge Pathways.

Career opportunities:

To be part of the growing sports industry and to pursue a successful career you will need skills and experience that set you apart from the competition. 

This programme offers numerous opportunities to broaden your knowledge and develop a range of transferable skills that are highly valued by employers, enhancing your future career potential. Your critical thinking skills will be sharper, your communication abilities will have improved, you will have gained knowledge about the fundamentals of business and established an entrepreneurial mindset. 

By enhancing your skills via our Professional and Academic Development Programme, you will grow in confidence and graduate with intellectual, professional, and personal resources to advance to a successful career within the dynamic sports sector. 

Jobs that a graduate of this course could progress on to include: 

• Social Media Officer 

• Marketing Executive 

• Insight Executive 

• Operations Officer 

• Sports Development Officer 

• Partnerships Executive 

• Events Officer 

• Sports Marketing Analyst 

• Membership Officer