Marketing Camosun College

Overview

You will gain a broad range of marketing management skills and techniques, including context for strategic management and planning, and a focus on directing the marketing and communications process.

Learning Outcomes

At the completion of the Marketing course from Camosun College students will be able to:

• Integrate knowledge of marketing functions to meet business needs and goals.
• ​Create, implement and evaluate an integrated marketing plan that reflects sound business, management and marketing concepts, principles and practices.
• Use analytical strategies and data management principles in all aspects of marketing.
• Develop a broad range of skills and techniques to strategically plan, manage and implement marketing programs. Drawing upon knowledge of business practices as well as the creative, analytical and team skills gained through their studies, students apply what they have learned to address marketing challenges for small businesses and non-profit organizations.
• Lead and collaborate with others in positive and constructive ways to achieve organizational marketing goals.
• Integrate knowledge of Indigenization, diversity and inclusion in collaborating with others.
• Demonstrate and model professional and ethical behaviour as a marketing professional.

After Graduation

BBA Marketing degree graduates work in the private, public and not-for-profit sectors, including: Marketing, Communications or Information Officers; Business Development Managers; Marketing Managers/Coordinators; Public Relations Officers, Research Officers; Business Development Managers, Account Executives, and Sales Associates or Managers.