Marketing (with Foundation Year) Aberystwyth University

Overview

The Marketing (with Foundation Year) at Aberystwyth University provides a comprehensive introduction to the dynamic world of business and consumer engagement. This four-year degree is specifically structured to support students who require an integrated foundation year to build the necessary academic skills and subject knowledge before progressing to the full honours curriculum. By combining psychological insights with modern digital strategies, the programme ensures graduates are well-prepared for the evolving demands of the global marketplace.

Why Marketing (with Foundation Year) at Aberystwyth University?

Aberystwyth University is a recognised Chartered Institute of Marketing (CIM) Graduate Gateway Centre. This prestigious status allows students to work towards professional qualifications alongside their degree, potentially gaining exemptions from future CIM modules. The Business School is staffed by expert practitioners and researchers, with over 75% of the teaching team holding PhDs. Students also benefit from international links, with opportunities to experience short academic programmes at partner institutions in countries such as China, India, and Japan.

Tuition Fee Breakdown

• International fee: GBP 21875 per year
• National fee: GBP 9535 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum begins with a foundation year focused on interdisciplinary concepts and academic preparation. Subsequent years align with the standard honours pathway, covering core business functions and advanced marketing specialisms. Modules may include:

Year 1

• Academic Skills
• Decision Making in Tourism
• Economics, Finance and Accounting for Business
• Management and Marketing
• Information Technology for University Students

Year 2

• Data Analytics
• Accounting and Finance
• Management and Business
• Understanding the Economy
• Marketing Principles and Contemporary Practice

Year 3

• Brand Management
• Consumer and Buyer Behaviour
• Marketing Management
• Business Relationships and Customer Experience

Year 4

• Digital Marketing
• Global Marketing
• Marketing and Digital Marketing Communication
• Strategic Leadership

Careers with Marketing (with Foundation Year)

Graduates from Aberystwyth University are equipped with a multidisciplinary understanding of the industry, making them highly attractive to employers across various sectors. The degree develops essential transferable skills, including analytical thinking, decision-making, and advanced communication. Former students have successfully secured roles in diverse areas of the industry. Common career paths for graduates include:

• Marketing Executive
• Market Researcher
• Advertising Copywriter
• Media Planner or Buyer
• Public Relations Officer
• Advertising Account Planner