Commerce (Digital Marketing) (Hons) George Brown College

Overview

The Commerce (Digital Marketing) (Hons) at George Brown College provides students with a robust foundation in business management integrated with specialised digital expertise. This four-year degree focuses on the intersection of traditional commerce principles and the latest technological advancements in the marketing sector.

Students engage with a curriculum designed to address the complexities of the modern marketplace, ensuring they are prepared for professional challenges. The programme emphasises analytical thinking, strategic planning, and the practical application of digital tools within a professional business framework.

Why Commerce (Digital Marketing) (Hons) at George Brown College?

George Brown College offers a unique learning environment that bridges the gap between academic theory and industry practice. The institution is known for its strong connections to the business community, providing students with insights into current market trends and professional standards.

The programme features modern facilities and a faculty composed of experienced professionals who bring real-world expertise into the classroom. Students benefit from a learning approach that prioritises digital literacy, leadership skills, and the ability to navigate diverse commercial landscapes effectively.

Tuition Fee Breakdown

• International fee: CAD 20916 per year
• National fee: CAD 7783 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to provide a progressive learning experience, moving from core business fundamentals to advanced digital strategies. Modules may include:

• Marketing
• Digital Analytics
• Consumer Behaviour
• Search Engine Optimisation
• Social Media Strategy
• Business Statistics
• Content Marketing
• E-commerce Systems
• Strategic Management

Careers with Commerce (Digital Marketing) (Hons)

Graduates are well-positioned to pursue diverse roles within the global business and marketing sectors. The degree prepares individuals for careers in digital strategy, brand management, and market research across various industries, including technology, retail, and finance.

Common career paths include roles such as digital marketing manager, SEO specialist, social media strategist, and data analyst. The comprehensive business training also allows graduates to explore opportunities in general management, consultancy, and entrepreneurial ventures within the digital space.