Bachelor of Commerce Marketing (Honours) (Co-op) Algonquin College

Overview

This programme is Post-Graduation Work Permit (PGWP) eligible either by meeting IRCC’s field of study criteria (as of November 1, 2024) or by being a degree programme exempt from these requirements (as of March 11, 2025). Please consult the IRCC website for the most current information.

In the Bachelor of Commerce Marketing (Honours) (Co-op) programme will develop a thorough understanding of how a business works, and how marketing integrates with various business units to strengthen the company as a whole. 

Quick Facts:

• This marketing degree teaches and applies theory in real-world contexts. In the first two years, you develop core business knowledge such as finance, economics, human resources, law and operations and project management. 

• Building on this foundation, you develop and apply marketing strategies and tactics to make data-informed recommendations for marketing plans. 

• Contemporary and emerging technologies are evaluated and utilized, including social media, mobile apps and websites, to build brands in local and global markets. 

• Digital technology, business, and marketing theories are integrated, taking into account international considerations to design and implement innovative marketing plans while respecting ethical issues such as privacy and security. 

• In the third and fourth years, you begin networking and career development through three co-op placements and real-world industry projects.

• This marketing degree teaches and applies theory in real-world contexts. In the first two years, you develop core business knowledge such as finance, economics, human resources, law and operations and project management.

• At Algonquin College you will develop a thorough understanding of how a business works, and how marketing integrates with various business units to strengthen the company as a whole.

Careers

• The Bachelor of Commerce Marketing graduates may be employed in a variety of sectors such as natural resources, technology, government, education, services, consumer goods, financial, healthcare, utilities and industrial goods. 

• You may also pursue further academic study in fields related to business, marketing or communications.

Post-Graduation Work Permit

• This programme is Post-Graduation Work Permit (PGWP) eligible either by meeting IRCC’s field of study criteria (as of November 1, 2024) or by being a degree programme exempt from these requirements (as of March 11, 2025). Please consult the IRCC website for the most current information.