Business and Management (marketing) (Hons) Bath Spa University

Overview

The Business and Management (Marketing)(Hons) undergraduate degree at Bath Spa University is a combined business and marketing programme that equips you with broad business skills alongside specialist knowledge in marketing. You’ll learn how consumer behaviour works, how to develop effective marketing plans, and how to launch products and services into international markets, while exploring the impact of marketing on society and the environment.

Why Business and Management (Marketing) at Bath Spa University?

Bath Spa University is recognised for its high-quality education, ranking #1 in the South West and within the top 25 in the UK for student satisfaction in Business and Management, according to the Guardian University Guide 2026. The university boasts strong partnerships with industry leaders, providing students with valuable networking opportunities and insights into the latest marketing trends. The campus features state-of-the-art facilities, including modern classrooms and collaborative spaces that foster creativity and learning.

Tuition Fee Breakdown

The tuition fees for the Business and Management (Marketing) (Hons) programme are as follows:

• Domestic students: £9,535 per year
• International students: £16,460 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The programme is structured to provide a comprehensive understanding of both business and marketing. Below is an outline of the modules across three years:

• The Business Environment
• Organisational Behaviour and Management
• Economics and Globalisation
• Managing Data
• Design Thinking for Enterprise
• Professional Practice
• International Business
• Entrepreneurship
• Applying Economics
• Festival and Events Management
• Law for Business Enterprise
• Fashion Marketing and Management
• Work Placement

Careers with Business and Management (Marketing)

Graduates of this programme are well-prepared for a variety of roles in the marketing sector. Alumni have successfully secured positions at leading companies such as Logica, NHS, Ocado, and Marks and Spencer. Potential job titles include:

• Sales Campaign Manager
• Social Media Marketing Manager
• Data Analyst
• Marketing Executive
• SEO Consultant
• Brand Planner
• Marketing Analyst

With a strong foundation in both theoretical and practical aspects of marketing, graduates are equipped to thrive in diverse business environments, whether in agencies, corporate settings, or their own ventures.