Business and Management (festivals and events) (Hons) Bath Spa University

Overview

The Business and Management (Festivals and Events) (Hons) programme at Bath Spa University is tailored for those eager to delve into the dynamic world of events and festivals. It stands out due to its exceptional teaching quality, ranking #1 in the South West and within the top 25 in the UK for satisfaction with teaching and feedback, according to the Guardian University Guide 2026. This recognition reflects the university's commitment to providing a supportive and engaging learning atmosphere.

Bath Spa University is situated in a culturally rich area, renowned for its vibrant arts scene. The university's close proximity to major festivals such as Glastonbury and Bristol enhances the learning experience, offering students unique opportunities to engage with industry professionals and participate in live events. The course integrates practical learning with theoretical frameworks, ensuring that graduates are well-equipped for the competitive job market.

Syllabus

The curriculum is structured to provide a comprehensive understanding of the business and events sector, with a focus on practical application. The course is divided into three years:

• Year One: Business environment, organisational behaviour, economics, and data management.
• Year Two: Emphasis on creativity in business, problem-solving techniques, and optional work placements.
• Year Three: In-depth exploration of festivals and events management, including a business research project and opportunities to set up a business.

Careers 

Graduates of this programme are well-prepared for a variety of roles within the events sector. Career paths include:

• Event Manager
• Festival Planner
• Artist Liaison
• Venue Manager
• Public and Private Event Planner
• Wedding Planner
• Council Event Planning

Students benefit from the university's strong connections with local businesses, allowing them to gain valuable experience through internships and live project briefs, thereby enhancing their employability in the competitive events industry.