Marketing - Digital Innovation (Hons) University of Gloucestershire

Overview

Throughout this Marketing - Digital Innovation (Hons) course from University of Gloucestershire you will have the opportunity to develop the technical skills and consumer insight to devise captivating digital strategies, develop a deep understanding of the digital environment, and solve pressing problems.

The course is underpinned by a deep understanding of professional practice and academic concepts. You’ll learn about digital innovation in social media marketing to taking advantage of big data and everything in between.

This degree offers you the tools and experience in, and out, of the classroom to develop your passions for tech and move into a professional role. You will draw on the expertise of lecturers with extensive professional credentials and research experience and be inspired by industry guest speakers, including those who graduated from the university.

Many modules have assignments based on live briefs from national and international brands including BT, Just Eat, Enterprise car rental, and more.

Outside of the classroom, get involved in the student-led Marketing Society and our Business School initiative called 360, giving you opportunities to deliver creative marketing solutions.

The course benefits from Chartered Institute of Marketing (CIM) accreditation, recognised by major employers, allowing you to earn a CIM Graduate Certificate or Diploma alongside your degree.

In your first year, you will study Consumer Behaviour and Analysis, Marketing Principles, Marketing Communication, and Social Media Channels alongside other Business & Management modules. These modules are compulsory for all marketing courses, allowing you flexibility to change to a different course or stream after your first year wish to pursue a different career path.

Career opportunities:

This course will empower you with versatile skills sought after across industries, preparing you for roles such as Digital Marketing Executive, Social Media Manager, Account Manager, and Brand Manager. Delve into the dynamic landscape of Marketing and Communications Management or explore the nuances of Corporate Communications and Public Relations.

Connect with industry leaders, leveraging our robust industry links to gain insights and hands-on experience. The programme equips you not only with theoretical knowledge but also practical proficiency, ensuring you’re primed for success in this ever-evolving field. With a focus on innovation, strategy, and cutting-edge digital tools, graduates step into diverse career paths, shaping the future of marketing and digital innovation. Join us and pave the way for an impactful journey in the world of marketing.