Overview
Throughout this Marketing - Digital Innovation (Hons) course from University of Gloucestershire you will have the opportunity to develop the technical skills and consumer insight to devise captivating digital strategies, develop a deep understanding of the digital environment, and solve pressing problems.
The course is underpinned by a deep understanding of professional practice and academic concepts. You’ll learn about digital innovation in social media marketing to taking advantage of big data and everything in between.
This degree offers you the tools and experience in, and out, of the classroom to develop your passions for tech and move into a professional role. You will draw on the expertise of lecturers with extensive professional credentials and research experience and be inspired by industry guest speakers, including those who graduated from the university.
Many modules have assignments based on live briefs from national and international brands including BT, Just Eat, Enterprise car rental, and more.
Outside of the classroom, get involved in the student-led Marketing Society and our Business School initiative called 360, giving you opportunities to deliver creative marketing solutions.
The course benefits from Chartered Institute of Marketing (CIM) accreditation, recognised by major employers, allowing you to earn a CIM Graduate Certificate or Diploma alongside your degree.
In your first year, you will study Consumer Behaviour and Analysis, Marketing Principles, Marketing Communication, and Social Media Channels alongside other Business & Management modules. These modules are compulsory for all marketing courses, allowing you flexibility to change to a different course or stream after your first year wish to pursue a different career path.
Career opportunities:
This course will empower you with versatile skills sought after across industries, preparing you for roles such as Digital Marketing Executive, Social Media Manager, Account Manager, and Brand Manager. Delve into the dynamic landscape of Marketing and Communications Management or explore the nuances of Corporate Communications and Public Relations.
Connect with industry leaders, leveraging our robust industry links to gain insights and hands-on experience. The programme equips you not only with theoretical knowledge but also practical proficiency, ensuring you’re primed for success in this ever-evolving field. With a focus on innovation, strategy, and cutting-edge digital tools, graduates step into diverse career paths, shaping the future of marketing and digital innovation. Join us and pave the way for an impactful journey in the world of marketing.
Get more details
Visit programme websiteProgramme Structure
Courses include:
- The Global Business Environment
- Academic, Personal and Professional Development
- Live Management Enquiry Project
- Marketing Principles
Social Media Channels
Marketing Innovation Management
Check out the full curriculum
Visit programme websiteKey information
Duration
- Full-time
- 36 months
Start dates & application deadlines
- Starting
- Apply before
-
While applications after January 14 may not receive equal consideration, the university often considers later applications based on course availability.
Language
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Credits
Delivered
Campus Location
- Gloucester, United Kingdom
Disciplines
Marketing Marketing Management View 70 other Bachelors in Marketing Management in United KingdomExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- 104 UCAS tariff points, BCC at A levels, DMM at BTEC or a Merit in your T-Level.
- English Language or Literature and Maths Grade 4/C in GCSE (or equivalent) are normally required.
- We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants, although some entry requirements may still apply for Professionally Accredited Courses. We accept Access to Higher Education Diplomas and make offers on an individual basis.
Make sure you meet all requirements
Visit programme websiteTuition Fees
-
International Applies to you
Applies to youNon-residents17950 GBP / year≈ 17950 GBP / year -
Domestic Applies to you
Applies to youCitizens or residents9535 GBP / year≈ 9535 GBP / year
Living costs
Gloucester
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check for any work restrictions
Visit programme website
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Scholarships Information
Below you will find Bachelor's scholarship opportunities for Marketing - Digital Innovation (Hons).
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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