Marketing University of Saskatchewan

Overview

The Marketing programme at the University of Saskatchewan provides a robust foundation in the creative and analytical processes required to manage modern brands. Students enrolled in this Bachelor of Commerce degree explore how organisations build lasting relationships with customers through strategic communication and research.

During the initial stages of the degree, students complete a common set of business classes before specialising in their chosen field. This structure ensures a well-rounded understanding of the corporate environment, covering essential topics such as organisational behaviour, business statistics, and financial management.

The curriculum emphasises the development of critical thinking and problem-solving abilities.

Why Marketing at the University of Saskatchewan?

The Edwards School of Business is renowned for its commitment to experiential learning, moving beyond simple case studies into real-world community consulting. This hands-on approach ensures that graduates possess legitimate professional experience on their résumés before entering the job market.

Students benefit from a dedicated academic and career services team, providing rapid access to advisory support. The faculty consists of vibrant, award-winning educators who are deeply invested in student success. Facilities and partnerships also allow for international study abroad opportunities in countries such as Australia, France, and Sweden.

For those seeking to broaden their expertise, the university offers second degree options. This allows students to combine their commerce studies with other disciplines, such as Law, Agriculture, or Arts, in a shorter timeframe. These pathways enhance versatility and competitiveness in a globalised economy.

Tuition Fee Breakdown

• International fee: CAD 47803 per year
• National fee: CAD 9877 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

All students complete a foundational first year before progressing to specialised marketing modules. Modules may include:

Year 1

• Business Communication I
• Business
• Business Statistics
• Organizational Behaviour
• Mathematical Analysis for Business and Economics
• Marketing
• Human Resource Management
• Personal Financial Management

Core Specialisation

• Marketing Strategy
• Branding
• Advertising and Marketing Communications
• Retail Analysis
• Digital Marketing
• Selling
• Social Cause Marketing

Careers with Marketing

Graduates are prepared for diverse roles where they take ownership of products and services across various industries. The ability to translate consumer needs into effective strategies opens doors to leadership positions in both the private and public sectors.

Common career paths for graduates include roles in advertising, public relations, and brand management. Many alumni also find success in sales management, market research, and content marketing. The programme's focus on professional development ensures students are ready for the evolving demands of the marketing industry.