Overview

The Business - Marketing degree at Massey University is about marketing, which is key to the success of any organisation. Whether it’s a business, social enterprise, or for a celebrity, marketing helps deliver value to target audiences.

When you study the Bachelor of Business (Marketing) you will learn marketing principles and concepts and put them into practice, develop critical thinking skills and make informed strategic choices. We will teach you how to take great ideas and turn them into excellent returns for your employers. Your learning will cover:

social media and digital marketing
marketing communication and advertising
marketing new products
omni-channel retail marketing
international marketing
customer intelligence.

We’ll teach you to think independently and analytically, helping you understand how to use the information you have at hand, to solve issues that you face.

Career

The marketing major prepares you for not just marketing jobs but also senior positions in most areas of business.

Marketing is certain to enhance your career prospects, whether you work for a company or want to set up your own business one day. Almost every sector needs people with marketing skills.

Careers include:

marketing executive or assistant, consultant or brand and product management. This could involve planning and directing, or controlling research and development. You could also get involved in sales, distribution, promotion and even market research and forecasting
market analyst – researching the market and providing important strategic information
market research – using your knowledge of consumer behaviour, statistics and psychology to design research projects, prepare questionnaires, sample and analyse data and prepare reports and presentations
sales or sales management
retail industry
new product planning
non-profit services
specialist areas like direct marketing, digital or social media marketing.

Programme Structure

Courses include:

Strategic Marketing Management

Consumer Behaviour

Marketing Research

Branding

Marketing Consultancy Project

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-07-13 00:00:00
- Apply before 2026-06-19 00:00:00 , National
Starting 2027-02-23 00:00:00
- Apply before 2026-10-31 00:00:00 , International
- Apply before 2027-02-05 00:00:00 , National
Starting 2027-07-13 00:00:00
- Apply before 2027-05-01 00:00:00 , International

More details

Applications will be considered after these dates if spaces are available.

Language

English

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IELTS

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Credits

360 alternative credits

Delivered

On Campus, Online

Campus Location

Palmerston North, New Zealand

Disciplines

Marketing International Business View 16 other Bachelors in Marketing in New Zealand

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Birth certificate
Current passport
Residency visa
Citizenship certificate

English language proficiency documents
To be admitted to an undergraduate qualification, you will need a minimum level of academic achievement from school, or another university or tertiary institution. The specific level depends on which country or region of the world you are from.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Massey University and/or in New Zealand, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

38080 NZD / year

≈ 38080 NZD / year
Domestic Applies to you

Applies to you

Citizens or residents

7415 NZD / year

≈ 7415 NZD / year

Living costs

Palmerston North

New Zealand

1100 - 2100 NZD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career

Programme Structure

Courses include:

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Palmerston North

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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