Overview

Learn relevant marketing theories and principles in a real-world context through using case studies and applied activities with this Bachelor of Business (Marketing) at University of Southern Queensland.
Work alongside industry partners on real-world issues through a variety of authentic case studies as well as a capstone project in your final year.
In addition to your chosen specialisation in Marketing, you can select a second major or broaden your knowledge with a combination of minors and electives. Choose another major from the Bachelor of Business or perhaps delve into Advertising or Public Relations.
Get a bachelor degree in two years — study via our accelerated pathway option (six consecutive semesters of full-time study) and graduate sooner. Alternatively, you can enrol part-time and balance study with work or family commitments.

Our flexible delivery also allows you to study marketing courses online from wherever it suits you, or at the Toowoomba or Springfield campus.

Career outcomes

As a graduate, your marketing degree will not confine you to an industry, a country, or a type of business, offering you a world of opportunities. Your career path may include advertising coordinator, marketing and communications officer, marketing researcher, advertising manager, digital marketing coordinator, product or brand manager, distribution manager or sales manager.

Programme Structure

Courses included:

Emergent Leadership

Finance

Human Resource Management

Information Systems Management

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-09-14 00:00:00
- Apply before 2026-07-20 00:00:00 , International
- Apply before 2026-09-14 00:00:00 , National
Starting 2027-02-16 00:00:00
- Apply before 2027-02-16 00:00:00 , National
Starting 2027-06-01 00:00:00
- Apply before 2027-04-06 00:00:00 , International
- Apply before 2027-06-01 00:00:00 , National

Language

English

TOEFL^® IBT

OR

80

Schedule TOEFL®

PTE Academic

50

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

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4.9/5 student rating

Credits

24 alternative credits

units

Delivered

On Campus, Online

Campus Location

, Australia
Toowoomba, Australia

Disciplines

Business Administration Marketing View 327 other Bachelors in Business Administration in Australia

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

OR

80

Schedule TOEFL®

PTE Academic

50

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

CRICOS: 092182E

Pre-requisites:

To study this degree we assume you have sound knowledge in:

English (Units 3 & 4, C), and
General Mathematics (Units 3 & 4, C)

We assume that your knowledge is equivalent to a grade C or higher in Units 3 and 4 at high school level (typically studied in Year 12). Find out more about assumed knowledge.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Southern Queensland and/or in Australia, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

28240 AUD / year

≈ 28240 AUD / year
Domestic Applies to you

Applies to you

Citizens or residents

26400 AUD / year

≈ 26400 AUD / year

Additional Details

Commonwealth supported: AUD 16992
International/Online: AUD 28240

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Bachelor of Business (Marketing).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career outcomes

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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