Digital Marketing (Hons) University of Portsmouth

Overview

Throughout the Digital Marketing (Hons) degree from University of Portsmouth you’ll learn to create digital marketing strategies for any organisation, and stand out to employers with a varied portfolio of marketing projects and live client work after you graduate. 

Explore the creative and analytical aspects of digital marketing, combine hands-on client experience with detailed marketing theory, and use industry tools such as the Adobe suite, Google Analytics, Hubspot and social media dashboards throughout the course.

You’ll learn to communicate with customers through digital platforms, and how to measure the performance of your communications with data and analytics. After your first year, you’ll choose specialist topics to focus on such as advertising or product development. 

If you decide to complete an industrial placement year, you’ll graduate with a year of workplace experience as well as your degree knowledge. This paid placement takes place after your second or third year of study, and you’ll benefit from support from the University Careers and Employability service as well as our Placement Club. 

You’ll hear from industry experts and guest speakers throughout the course, and graduate ready to make an impact in the industry. 

Career opportunities:

You'll graduate from this Digital Marketing (Hons) degree from University of Portsmouth with projects and certificates to demonstrate your competence with tools and you'll have real-world experience to talk about in interviews. That experience might be through a work placement, or through our marketing consultancy project module.

You can be confident that, as industry tools evolve over the lifetime of your degree, we'll ensure your skills are up-to-date and that you have strong foundations of marketing theory to build on.

Previous graduates of this course have got jobs such as:

• digital engagement manager

• campaign assistant

• marketing assistant

• paid social senior account executive

• commercial marketing executive

• digital marketer

• content creator

• social media executive

• SEO analyst 

Graduates of this course have gone on to work for companies such as:

• Awin Global Marketing

• Merlin Entertainment

• IBM

• Cineworld

• Virgin Active

• Zoopla

• ACF Technologies 

You could also choose to continue your studies at postgraduate level, or set up your own business with help and support from the University.