• Application Deadline
  • 36 months
    Duration
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Overview

You’ll get a grounding in marketing while developing your digital skills. You’ll harness your creativity and learn to create content that captures an audience, communicates a message as well as understanding how to interpret digital data to drive results for organisations.

This Digital Marketing (Hons) course from University of Portsmouth sets you up for an exciting career in a marketing team. You’ll be ready to work in web, media or service across a number of industries such as retail, finance or tourism.

What you'll experience

  • Get specialist knowledge of digital media and how to use it to influence, persuade and connect customers and brands across web, social media, and other digital platforms
  • Get to grips with the latest digital marketing and media software in our computer labs
  • Develop the skills to produce content that demands attention and gets viewers clicking
  • Learn from marketeers and digital media professionals who have a proven track record of success across many sectors, including entertainment and the arts industry

Placement year

After your second year, you can do an optional work placement year to get valuable longer-term work experience in the digital marketing industry.

We've got loads of links with the digital marketing industry. Previous students have taken a placement year with local companies such as IBM and digital marketing agencies such as Lead Forensics.

You'll get plenty of support and mentoring throughout the year, to ensure you're getting the most out of your placement.

Work experience and career planning

To give you the best chance of securing a great job when you finish your course, our Careers and Employability service can help you get relevant digital marketing work experience during your course.

We'll help you identify placements, internships, voluntary roles and freelancing opportunities that will complement your studies and build your portfolio.

Teaching

Teaching methods on this course include:

  • lectures
  • workshops
  • seminars
  • ICT sessions
  • lab exercises

You can access all teaching resources on Moodle, our virtual learning environment, from anywhere with a Web connection.

How you're assessed

You’ll be assessed through:

  • projects
  • presentations
  • group work
  • live client work
  • examinations
  • multiple-choice tests
  • essays
  • portfolio work

You’ll be able to test your skills and knowledge informally before you do assessments that count towards your final mark.

You can get feedback on all practice and formal assessments so you can improve in the future.

Careers and opportunities

Qualified digital marketers are in high demand. This course can lead to an exciting career in marketing, web and media roles in industries such as retail, finance and tourism.

Previous graduates have pursued careers areas such as:

  • marketing communications
  • digital marketing
  • web design
  • digital graphic design

Roles they've taken on include:

  • social media executive
  • marketing campaigns officer
  • business development manager
  • account manager
  • press officer
  • online marketing executive

When you finish the course, our Careers and Employability service can help you find a job that puts your skills to work in the industry. You can get help, advice and support for up to 5 years as you advance in your career.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 36 months
    • Duration description

      3 years full time, 4 years sandwich with work placement

  • Credits
    360 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

Programme Structure

Modules include:

  • Marketing Principles and Practice
  • Marketing in Action
  • Introduction to Computer Graphics
  • Digital Filming and Technology
  • Web Engineering and Design
  • Quantitative Methods and Data Analysis
  • Introduction to Digital Marketing
  • Developing Marketing Communications
  • Creative Industries Project Management
  • Designing Interactive Content
  • Employability, Research and Professional Development
  • Strategic Marketing
  • Digital Marketing Tools and Techniques

English Language Requirements

You need the following IELTS score:

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test

General Requirements

  • 112-120 points from 3 A levels or equivalent.

Tuition Fee

  • International

    14300 GBP/year
    Tuition Fee
    Based on the original amount of 14300 GBP per year and a duration of 36 months.
  • EU/EEA

    9250 GBP/year
    Tuition Fee
    Based on the original amount of 9250 GBP per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Portsmouth

  • 710 - 1100 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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