Overview

Marketing from The University of the West Indies .is geared towards building the knowledge base and skill sets of persons so that they will be able to identify and adopt the best strategies, tactics and evaluative measures that are required for consumer choices of products and services provided by organizations and business entities.

Students at Marketing from The University of the West Indies will:

Identify, select and employ innovative and practical marketing approaches in the marketplace

Adapt to a constantly changing marketing environment

Understand and identify customer needs, enable product/service improvements and expand customer value

Master the communication and personal-selling skills required for effective customer retention

Use quantitative and qualitative tools for conducting market research

Programme Structure

Courses include:

Business Communication

Business Strategy and Policy

Marketing Strategy

Integrated Marketing Communication

B2B Organizational Marketing

E-Marketing

Personal Selling & Sales Management

Consumer Behaviour

Key information

Duration

Part-time
- 36 months

Start dates & application deadlines

Starting 2026-09-02 00:00:00
- Apply before 2026-07-31 00:00:00

Language

English

IELTS

6.5

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4.9/5 student rating

Delivered

Online

Campus Location

Kingston, Jamaica

Disciplines

Marketing View 3 other Bachelors in Marketing in Jamaica

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Holders with CXC/CSEC and CAPE/GCE A Level qualifications having: An acceptable pass in CXC/CSEC English A or CAPE Communications Studies; AND An acceptable pass in CXC/CSEC Mathematics or its equivalent; AND One of the following minimum qualifications: either five subjects (at least two GCE A Level or CAPE) and the remainder acceptable passes in CXC/CSEC or GCE O’ Level; ORfour subjects (at least three GCE A Level or CAPE) and the fourth an acceptable pass in the CXC/CSEC or GCE O’ Level

Holders of five (5) CXC/CSEC or GCE O’ Level passes or equivalent, not necessarily obtained at the same sitting

Entrants with a Diploma, Certificate or Associate Degree from UWI or an approved Caribbean tertiary level institution

Persons over the age of 21 who have been out of school for at least five years, on the basis of their overall academic and professional attainments

English Language Proficiency

Tuition Fees

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Students at Marketing from The University of the West Indies will:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

Funding

Scholarships Information

Available Scholarships

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