Marketing Top Up (Hons) University of Chichester

Overview

The BA (Hons) Marketing Top Up programme at the University of Chichester offers an innovative curriculum that is responsive to the evolving landscape of marketing. Designed for those who wish to deepen their understanding of marketing principles, this one-year course is ideal for students looking to enhance their skills and employability in a competitive job market.

Why Marketing Top Up at University of Chichester?

The University of Chichester is recognised for its strong emphasis on teaching quality, ranking in the top 15 for Business, Management, and Marketing according to the Times and Sunday Times Good University Guide 2024. Furthermore, it holds a position within the top 30 UK universities out of 123 institutions as per the Guardian University Guide 2026. The institution also boasts a remarkable 4th place in the UK for student satisfaction in Business and Management, as reported by the Complete University Guide 2024. This reputation is bolstered by partnerships with industry leaders and access to state-of-the-art facilities, ensuring students receive a well-rounded education.

Tuition Fee Breakdown

- National Fee: £9,535 per year - International Fee: £16,350 per year Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to provide both theoretical knowledge and practical experience, with modules including:

• Agency Life
• Business Ethics and Social Responsibility
• Employee Relations
• Entrepreneurship (Business Start-Up Idea and Plan)
• Global Branding
• Marketing Consultancy Project
• Strategic Marketing Management
• Work Placement (Short)

In the first semester, students will engage in strategic and global marketing modules, enhancing their strategic thinking capabilities. The second semester includes a 10-week work placement or modules focusing on ethics and entrepreneurship, along with a consultancy project on a chosen topic.

Industry Demand

With the digital marketing landscape constantly evolving, the demand for skilled marketing professionals is on the rise. Graduates from the Marketing Top Up programme are well-prepared to meet the needs of various sectors, including advertising, public relations, and digital marketing.

Guaranteed Work Experience

The programme includes a 10-week work placement, providing students with invaluable practical experience in a professional setting. This opportunity allows students to apply their learning in real-world scenarios, enhancing their employability and industry readiness.

Careers with Marketing Top Up

Graduates of the BA (Hons) Marketing Top Up programme are equipped to pursue diverse career paths in areas such as brand management, advertising, public relations, customer management, and international marketing. Many alumni have successfully secured positions in notable companies, leveraging their skills and experiences gained during the course. The programme also encourages further study, with options for postgraduate qualifications available, including MSc Digital Marketing and MBA programmes.