Business Studies (Major Specialisms in Accounting, Management or Marketing) Munster Technological University

Overview

This comprehensive programme is designed to provide a solid foundation in various aspects of business, facilitating a successful transition into the professional world. Students will engage with core principles in finance, marketing (including digital and social media marketing), management, and information technology. The first year introduces common modules, while the second year allows students to specialise in one of the following areas:

• Marketing
• Accounting
• Management

Located at the MTU Kerry Campus, the programme benefits from a vibrant entrepreneurial culture, with access to the thriving Kerry Technology Park, home to numerous successful businesses. The department boasts an extensive international network, partnering with over 100 institutions across the EU, Canada, China, and beyond, offering students opportunities for study abroad during their course.

Why Business Studies at Munster Technological University?

Munster Technological University is renowned for its commitment to high-quality education and student success. The university ranks highly in various educational assessments and is recognised for its strong industry connections, providing students with unique opportunities to engage with leading businesses. The state-of-the-art facilities and supportive learning environment further enhance the educational experience.

Tuition Fee Breakdown

The tuition fees for the Bachelor of Business Studies programme are as follows:

• International Students: €13,500 per year
• European Students: €819 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The syllabus for the first year includes:

• Introduction to Management: An overview of fundamental business management concepts.
• Principles of Accounting: Understanding the basics of financial record-keeping and account preparation.
• Foundations of Marketing: An introductory course explaining the significance of marketing in business.
• Communication: Developing effective verbal and written communication skills for academic and professional settings.
• Microeconomics: Exploring consumer and firm behaviours and their impact on the economy.
• Behavioural Science: Gaining insights into human resource management concepts.

This structured approach ensures that students acquire the necessary skills and knowledge to thrive in various business environments. As they progress, they will have the flexibility to tailor their studies to align with their career aspirations.

Careers with Business Studies

Graduates of the Business Studies programme find themselves well-prepared for a multitude of career paths. Alumni have successfully secured positions in various sectors, including:

• Accounting Technician
• Financial Services
• Business Administration
• Sales and Marketing
• Public Relations
• Digital and Social Media Marketing
• Supply Chain Management
• Retail Management
• Human Resource Management

With a broad range of subjects covered, the programme equips students with the skills needed to excel in diverse roles across the business landscape.