Overview

With industry talks, simulated business challenges and field trips, the programme blends theory with real-world insight. You’ll build strong analytical, creative and decision-making skills, preparing you to tackle modern marketing challenges. An internship further sharpens your experience and readiness for the industry. Join Marketing (Hons) at the Sunway University

Key facts

On successful completion of the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

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Programme Structure

Courses include:

Consumer Behaviour

Marketing Management

Marketing Channels

Marketing Research

Integrated Marketing Communication

Relationship Marketing

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2027-02-10 00:00:00
- Apply before 2026-10-15 00:00:00
Starting 2027-04-28 00:00:00
- Apply before 2026-12-15 00:00:00
Starting 2027-09-22 00:00:00
- Apply before 2027-05-15 00:00:00

Language

English

PTE Academic

50

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IELTS

6

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Delivered

On Campus

Campus Location

Kuala Lumpur, Malaysia

Disciplines

Marketing Digital Marketing Marketing Management View 5 other Bachelors in Digital Marketing in Malaysia

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

PTE Academic

50

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

STPM

Average C or CGPA 2.00 (minimum 2 Principals)

A-Level

Minimum 12 points (Minimum Grade D in at least 2 subjects)

Australian MatriculationCanadian Matriculation

55%

Monash University Foundation Year

55%

Sunway Foundation in Arts

CGPA 2.0

Sunway Foundation in Science Technology

CGPA 2.0

Sunway Diploma

CAVG 50% or CGPA 2.0

* Students may obtain advanced standing if credit transfer requirements are met.

Unified Examination Certificate

Maximum 28 points from 5 subjects (all Grade Bs) and a Pass in Mathematics subject

International Baccalaureate

Completed with a minimum 24 points (excluding bonus points)

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Sunway University and/or in Malaysia, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

8878 USD / year

≈ 8878 USD / year
Domestic Applies to you

Applies to you

Citizens or residents

8520 USD / year

≈ 8520 USD / year

Additional Details

RM37,700 for Malaysian students

Living costs

Kuala Lumpur

Malaysia

2210 - 3815 MYR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

For more information about the scholarships and financial aid, please visit our website.

Check for any work restrictions

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Kuala Lumpur

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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