Psychology and Marketing (Hons) Heriot-Watt University

Overview

The Psychology and Marketing (Hons) at Heriot-Watt University provides a comprehensive education that bridges the gap between understanding individual social behaviour and strategic business principles. This interdisciplinary programme ensures students develop a robust grasp of both fields, highlighting the constructive linkages that drive consumer decisions and organisational success.

Throughout the duration of the course, students engage with core areas of psychology, with a particular focus on cognitive and social aspects. These studies are complemented by foundational and specialised marketing modules, allowing for a deep exploration of how psychological insights are applied in commercial environments. The curriculum is designed to be adaptive, reflecting the latest research specialisms of the academic staff.

Why Psychology and Marketing (Hons) at Heriot-Watt University?

Students benefit from the university's established reputation for excellence in both teaching and research. Learning is directly informed by the Centre for Applied Behavioural Sciences, where experts conduct influential work in areas such as lifespan health, wellbeing, and cognition. This research-active environment ensures the curriculum remains at the forefront of the industry.

The programme also offers a unique global perspective through the Go Global mobility initiative. Students have the opportunity to transfer their studies to the Dubai campus for a semester or a full academic year. This experience allows for the study of marketing within a different cultural and international context, enhancing the student's global outlook and adaptability.

Tuition Fee Breakdown

• International fee: GBP 20080 per year
• National fee: GBP 9535 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to build foundational knowledge before moving into advanced specialisms. Modules may include:

• Marketing
• Psychology
• Research Methods and Analysis
• Academic Skills in Psychology
• Becoming a Professional
• Developmental Psychology
• Social Psychology
• Consumer Behaviour
• Cognitive Psychology

Careers with Psychology and Marketing (Hons)

Graduates are well-equipped with the relevant knowledge and practical skills to enter the professional fields of either psychology or marketing. The industry relevance of the coursework ensures that students are career-ready, with the ability to apply psychological theories to marketing strategies or pursue further professional training in psychology. Common destinations include roles in consumer research, brand management, and various sectors of the professional psychological landscape.