Overview
The Psychology and Marketing (Hons) at Heriot-Watt University provides a comprehensive education that bridges the gap between understanding individual social behaviour and strategic business principles. This interdisciplinary programme ensures students develop a robust grasp of both fields, highlighting the constructive linkages that drive consumer decisions and organisational success.
Throughout the duration of the course, students engage with core areas of psychology, with a particular focus on cognitive and social aspects. These studies are complemented by foundational and specialised marketing modules, allowing for a deep exploration of how psychological insights are applied in commercial environments. The curriculum is designed to be adaptive, reflecting the latest research specialisms of the academic staff.
Why Psychology and Marketing (Hons) at Heriot-Watt University?
Students benefit from the university's established reputation for excellence in both teaching and research. Learning is directly informed by the Centre for Applied Behavioural Sciences, where experts conduct influential work in areas such as lifespan health, wellbeing, and cognition. This research-active environment ensures the curriculum remains at the forefront of the industry.
The programme also offers a unique global perspective through the Go Global mobility initiative. Students have the opportunity to transfer their studies to the Dubai campus for a semester or a full academic year. This experience allows for the study of marketing within a different cultural and international context, enhancing the student's global outlook and adaptability.
Tuition Fee Breakdown
- International fee: GBP 20080 per year
- National fee: GBP 9535 per year
Visit the Fees and Funding section for a breakdown in your local currency.
Syllabus
The curriculum is structured to build foundational knowledge before moving into advanced specialisms. Modules may include:
- Marketing
- Psychology
- Research Methods and Analysis
- Academic Skills in Psychology
- Becoming a Professional
- Developmental Psychology
- Social Psychology
- Consumer Behaviour
- Cognitive Psychology
Careers with Psychology and Marketing (Hons)
Graduates are well-equipped with the relevant knowledge and practical skills to enter the professional fields of either psychology or marketing. The industry relevance of the coursework ensures that students are career-ready, with the ability to apply psychological theories to marketing strategies or pursue further professional training in psychology. Common destinations include roles in consumer research, brand management, and various sectors of the professional psychological landscape.
Programme Structure
Courses include:- Academic Skills in Psychology
- Human Development and Intelligence
- Research Methods and Analysis
- Consumer Behaviour
- Philosophy and History of Psychology
- Social Psychology
Key information
Duration
- Full-time
- 48 months
Start dates & application deadlines
- Starting
- Apply before
-
Language
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Credits
Delivered
Campus Location
- Edinburgh, United Kingdom
Disciplines
Psychology Marketing View 778 other Bachelors in Psychology in United KingdomWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
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Other requirements
General requirements
- Highers AABB (over two sittings)
- A-Levels BBC
- Int. Baccalaureate 29 points
- BTEC DDM (Health and Social Sciences preferred)
- HNC B in graded unit Social Sciences (Psychology, Research Methods/Statistics required modules)
- HND BB
Tuition Fees
-
International Applies to you
Applies to youNon-residents20080 GBP / year≈ 20080 GBP / year -
Domestic Applies to you
Applies to youCitizens or residents9535 GBP / year≈ 9535 GBP / year
Additional Details
- Scotland: Paid by SAAS
- England / Wales / N Ireland / Rep of Ireland £9,250
Living costs
Edinburgh
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Bachelor's scholarship opportunities for Psychology and Marketing (Hons).
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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