Marketing Canterbury Christ Church University

Overview

The B.A. in Marketing (Hons) at Canterbury Christ Church University offers an exciting pathway to becoming a marketing professional. This degree programme combines theoretical knowledge with practical experience, ensuring that students gain a comprehensive understanding of how brands grow and how consumer behaviour influences marketing strategies. With a focus on data-driven decision-making, students will delve into various aspects of marketing, including public relations, digital marketing, and analytics.

Why Marketing at Canterbury Christ Church University?

Canterbury Christ Church University is renowned for its commitment to student satisfaction and academic support. According to the National Student Survey 2025, 100% of marketing students expressed satisfaction with the academic assistance they received. The university's strong industry connections enable students to engage with real-world projects, enhancing their learning experience and employability. Additionally, students have the opportunity to study abroad in North America, broadening their cultural perspectives and academic insights.

Tuition Fee Breakdown

The annual tuition fees for the B.A. in Marketing (Hons) for the 2026/27 academic year are as follows:

• Home (UK) Students: £9,535
• International Students: £15,500

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to cover essential marketing concepts and skills, structured as follows:

• Building Academic and Marketing Skills (Core)
• Introduction to Marketing (Core)
• Consumer Behaviour (Core)
• Digital Marketing (Core)

This structure ensures that students develop a solid foundation in both academic and practical marketing skills.

Careers with Marketing

Graduates of the B.A. in Marketing (Hons) are well-prepared for various roles within the marketing sector, including positions in digital marketing, public relations, and consumer research. Alumni have successfully secured jobs in diverse industries, from finance to sports, showcasing the versatility of the degree. The hands-on experience gained through industry projects and client briefs equips graduates with the confidence and skills needed to excel in their chosen careers.