International Tourism Management with Marketing (Hons) Leeds Beckett University

Overview

Learn about the power of the tourism consumer and get ahead of the curve in tourism marketing by learning to recognise how and when travellers make decisions and what type of holidays they might wish to take.

As part of your International Tourism Management with Marketing (Hons) programme from Leeds Beckett University , you’ll:

• Combine your passion for travel and exploration with a marketing focus

• Identifyiffe drent customer segments to develop effective marketing strategies and campaigns aimed at the right audience, at the right time, and using the right platforms

• Develop an understanding of consumer trends – who wants what type of holiday, the types of holiday likely to be available in the future and the kinds of message consumers are likely to engage with

• Gain an insight into moral, ethical, environmental and legal issues, allowing you to make a valuable contribution to the tourism and travel sector

Career opportunities:

As the consumer continues to play a key role in the success of travel and tourism, marketing is increasingly considered to be a vital asset to business. With your expert skills and knowledge to deliver effective and impactful marketing and communications within tourism, you will impress employers and open the door to wider career opportunities within the industry. You could go on to work in junior management or as a marketing executive within a destination management organisation, or with one of the big tour operators. Alternatively, you could join the team of a travel market research company.

• Digital marketing manager

• Marketing communications officer

• Marketing executive

• Customer experience manager