Commerce (Digital Marketing) Fanshawe College

Overview

Throughout this Commerce (Digital Marketing) BComm program offered at Fanshawe College you’ll also receive cutting-edge training with specialized digital marketing courses, including brand management and media integration, analytics, strategic website management and search engine marketing. 

A requirement for graduation is the completion of a paid Co-operative Education work term. This process combines your studies with paid, related work experience. Fanshawe will be there to help you find the right business fit for your dream. You’ll have access to consultants who will deliver classes, counsel and advise you as you move from the classroom to the real business world.

Upon graduating from this undergrad marketing degree, you may be eligible to complete a Master’s degree program at many other post-secondary institutions or complement your degree with a graduate certificate offered by Fanshawe.

You’ll also be prepared to write certification exams within the digital marketing field upon graduation.

Available in a traditional in-class format with September admission. A part-time, online (asynchronous) degree completion option is also available for students who have completed an advanced diploma in marketing.

Post-Graduation Work Permit (PGWP)

This Fanshawe College program is aligned with IRCC's Classification of Instructional Programs (CIP) code: 52.1404. Please consult the IRCC website to verify current Post-Graduation Work Permit (PGWP) alignment.

Career opportunities:

Graduates of Fanshawe’s Honours Bachelor of Commerce (Digital Marketing) program will be prepared to assist organizations in leveraging online and offline strategic and tactical opportunities to engage customers and develop business relationships. Through a combination of core business knowledge and applied learning opportunities, graduates prepare to launch their career and pursue opportunities for advancement as marketing professionals.

Graduates may choose to pursue a broad range of entrepreneurial ventures or a career in:

• digital marketing

• general marketing

• direct marketing

• communications

• product marketing

• marketing strategy

• customer relationship management

• market research and analysis

• search engine marketing/optimization

• marketing and web analytics

• marketing consultation

• entrepreneurial pursuits

Here are some examples of career opportunities for graduates of Fanshawe’s Honours Bachelor of Commerce (Digital Marketing) program:

• Digital Marketing Specialist

Play a critical role in increasing customer engagement and optimizing the overall new and returning customer experience.

• Digital Content Coordinator

Focus on graphic design, digital content strategy, social media management and sales support.

• Growth Marketing Manager

Flex your creative marketing and data analysis skills in this highly impactful role.