Business - Marketing Fanshawe College

Overview

This  Business - Marketing  Graduate Diploma offered at Fanshawe College covers customer analysis, segmentation and targeting; integrated marketing communications; pricing and distribution strategies; and product and service development and management. Experiential learning includes market research studies, advertising campaigns, sales and business plans, many providing opportunities to work with live clients. You’ll also learn to use current software, including presentation, spreadsheet, graphic design and publishing applications.

Successful graduates of this diploma in marketing program who meet admission requirements are also eligible for transfer to the Business Administration - Marketing Advanced Diploma or the Honours Bachelor of Commerce (Digital Marketing) Degree.

Career opportunities:

Graduates of Fanshawe’s Business – Marketing program can pursue a career in sales, retail management, advertising, brand management, sports and events marketing, customer relationship management or market research. Graduates have the knowledge and skills to begin in a variety of entry-level positions, including marketing officer, marketing assistant, sales assistant, sales representative, merchandiser, advertising coordinator, media buyer, account representative and market researcher.

Here are some examples of career opportunities for graduates of Fanshawe’s Business – Marketing program:

• Social Media Assistant

Support efforts to increase growth and brand affinity by engaging target audiences and markets through social media posts and events.

• Content Specialist

Prepare engaging text and images to promote programs, marketing activities and fundraising efforts.

• Social Change Specialist 

Be an agent of change by delivering evidence-informed social marketing campaigns promoting the reduction of tobacco use, LGBTQ+ rights and Indigenous and minority experiences.

Accreditation

• This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer designation.