Overview

The Marketing programme at Pforzheim University combines the various areas of marketing with a broad business administration degree, thus creating the best conditions for a successful career start.

In the Bachelor Marketing course, you will acquire comprehensive knowledge of classic and modern marketing methods, strategies and measures, scientifically sound and practical. The multifaceted field of marketing is the central focus of our academic training.

What am I going to do?

The marketing industry is diverse, varied and offers a wide range of career opportunities with exciting perspectives such as planning classic marketing measures, general management of companies, designing digital marketing and maintaining social media channels or organizing and running events.

Typical job descriptions that you prepare for with a degree in marketing include:

Product/Project Manager
Online/Digital Marketing Manager
Marketing Manager
Brand manager
Sales Manager
Innovation manager
Business/Marketing Consultant
market researcher
Employee in an advertising agency
Sales manager
Employees in the marketing and sales area of retail
Self-employed entrepreneurs

Programme Structure

The focus is on three axes of competence development:

Product management (including pricing ), which aims to be able to sell and develop products successfully and is consistently geared towards innovations.

Brand management , which aims to build and communicate an optimal brand image on the market and thus sets creative accents.

Customer management that creates values and respects ethical principles. This is about winning and retaining customers, but also about the design of distribution, sales and digital marketing.

Key information

Duration

Full-time
- 42 months

Start dates & application deadlines

Starting 2026-10-01 00:00:00
- Apply before 2026-07-15 00:00:00
Starting 2027-03-19 00:00:00
- Apply before 2027-01-15 00:00:00

Language

Partially taught in English, Partially taught in German

Credits

210 ECTS

Delivered

On Campus

Campus Location

Pforzheim, Germany

Disciplines

Marketing View 13 other Bachelors in Marketing in Germany

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

According to the regulations for the allocation of study places, each university can determine the criteria according to which the selection process for applicants is carried out within a framework specified by the university allocation ordinance.

The admission rates for cases of hardship, foreigners, applicants for a second degree and applicants whose local commitment is in the public interest are the same for all courses. The remaining study places will be allocated:

10% after waiting time
90% after the selection process carried out by the university

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Pforzheim University and/or in Germany, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

3000 EUR / year

≈ 3000 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

Free

Additional Details

There are no tuition fees for German citizens, as well as citizens of EU or EEA countries. All students are required to pay a service fee: EUR 116 per semester.

Living costs

Pforzheim

Germany

730 - 1100 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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