Overview

Key Facts

The International Marketing business administration degree from Pforzheim University is the right choice if you are interested in marketing and can imagine working in an international environment . The combination of a broad business administration degree , intercultural exchange and specialization in marketing prepares you well for taking on international management functions in industrial and service companies in the long term.

Career

You will find potential areas of work in brand management, market research, advertising, sales, public relations, key account management, category management and management consulting.

Accreditation

Like all our business administration programs, Business Administration/International Marketing (B. Sc.) is accredited both nationally (AQAS) and internationally (AACSB). All 13 Bacherlor's degree programs are also EFMD-accredited. Particularly good graduates have the opportunity to further qualify in our Master's program Master Information Systems (M. Sc.).

Programme Structure

In the 1st-3rd semester, you will take courses in the economics, business, law and quantitative methods as well as initial introductory courses in your marketing specialization.
In the 4th and 5th semesters, you will take specialization courses in the field of marketing in Pforzheim, including Sustainability Marketing or Digital Marketing, if you have obtained your university entrance qualification abroad. If you have obtained your university entrance qualification in Germany or at a German school abroad (DAS), you will spend the 4th and 5th semesters abroad. Here you will spend two semesters at one or two of our partner universities where you will also specialize in marketing.
In the 6th semester, the practical semester, you will all complete a six-month compulsory internship in a company.
In the 7th semester, you will attend two to three lectures at Pforzheim University, write your bachelor’s thesis and take an oral examination.

Key information

Duration

Full-time
- 42 months

Start dates & application deadlines

Starting 2026-10-01 00:00:00
- Apply before 2026-07-15 00:00:00 , EEA/EU
Starting 2027-10-01 00:00:00
- Apply before 2027-05-31 00:00:00 , International

Language

English

TOEFL^® IBT

72

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IELTS

5.5

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Credits

210 ECTS

Delivered

On Campus

Campus Location

Pforzheim, Germany

Disciplines

Marketing Management Studies International Business View 13 other Bachelors in Marketing in Germany

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Academic requirements

Admission is based on the grade of the applicant's university entrance qualification.

A weighted overall university entrance qualification grade is calculated as follows:

Average grade of the university entrance qualification = 50%
Individual grades of the university entrance qualification in mathematics = 30%
Individual grades of the university entrance qualification in English = 20%

English requirements

TOEFL^® IBT

72

Schedule TOEFL®

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Certificate of (foreign) university entrance qualification (higher education entrance qualification) and a translation of this certificate into German or English

Proof of appropriate English language skills.
Curriculum Vitae/Resume with tabular overview until the time of application

Admission for applicants with a non-EU university entrance qualification need to fulfill two additional requirements before applying:

Recognition of documents. The documents (university entrance qualification) need to be submitted to the International Office of Pforzheim University or to the Studienkolleg Konstanz (Studienkolleg der Hochschulen für angewandte Wissenschaften in Baden-Württemberg).

Application for an interview. The interview will take place online via video call or in person if the applicant is in Germany.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Pforzheim University and/or in Germany, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

3000 EUR / year

≈ 3000 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

Free

Additional Details

There are no tuition fees for German citizens, as well as citizens of EU or EEA countries. All students are required to pay a service fee: EUR 116 per semester.

Living costs

Pforzheim

Germany

730 - 1100 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In general international students may hardly find any financial support for studying within a Bachelor's program in Germany. For some international students the International Programs Office at the university may give a grant for the final study phase ("Studienabschluss-Stipendium/Study Completition Grant"). The financial support is for a max. of one semester.

Applicants must show that they will successfully finish their studies in not more than one year time. Applications can be submitted to the International Programs Office and should cover a motivation letter, a transcript of records and a CV.

Overview of scholarship programs available for international students ->website of the German Exchange Service DAAD;

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for International Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Facts

Career

Accreditation

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

EU/EEA Applies to you

Additional Details

Living costs

Pforzheim

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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