Overview
Key Facts
The International Marketing business administration degree from Pforzheim University is the right choice if you are interested in marketing and can imagine working in an international environment . The combination of a broad business administration degree , intercultural exchange and specialization in marketing prepares you well for taking on international management functions in industrial and service companies in the long term.
Career
You will find potential areas of work in brand management, market research, advertising, sales, public relations, key account management, category management and management consulting.
Accreditation
Like all our business administration programs, Business Administration/International Marketing (B. Sc.) is accredited both nationally (AQAS) and internationally (AACSB). All 13 Bacherlor's degree programs are also EFMD-accredited. Particularly good graduates have the opportunity to further qualify in our Master's program Master Information Systems (M. Sc.).
Programme Structure
- In the 1st-3rd semester, you will take courses in the economics, business, law and quantitative methods as well as initial introductory courses in your marketing specialization.
- In the 4th and 5th semesters, you will take specialization courses in the field of marketing in Pforzheim, including Sustainability Marketing or Digital Marketing, if you have obtained your university entrance qualification abroad. If you have obtained your university entrance qualification in Germany or at a German school abroad (DAS), you will spend the 4th and 5th semesters abroad. Here you will spend two semesters at one or two of our partner universities where you will also specialize in marketing.
- In the 6th semester, the practical semester, you will all complete a six-month compulsory internship in a company.
- In the 7th semester, you will attend two to three lectures at Pforzheim University, write your bachelor’s thesis and take an oral examination.
Key information
Duration
- Full-time
- 42 months
Start dates & application deadlines
- Starting
- Apply before , EEA/EU
-
- Starting
- Apply before , International
-
Language
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Credits
Delivered
Campus Location
- Pforzheim, Germany
Disciplines
Marketing Management Studies International Business View 13 other Bachelors in Marketing in GermanyWhat students do after studying
Academic requirements
Admission is based on the grade of the applicant's university entrance qualification.
A weighted overall university entrance qualification grade is calculated as follows:
- Average grade of the university entrance qualification = 50%
- Individual grades of the university entrance qualification in mathematics = 30%
- Individual grades of the university entrance qualification in English = 20%
English requirements
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- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
Certificate of (foreign) university entrance qualification (higher education entrance qualification) and a translation of this certificate into German or English
- Proof of appropriate English language skills.
Curriculum Vitae/Resume with tabular overview until the time of application
Admission for applicants with a non-EU university entrance qualification need to fulfill two additional requirements before applying:
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Tuition Fees
-
International Applies to you
Applies to youNon-residents3000 EUR / year≈ 3000 EUR / year -
EU/EEA Applies to you
Applies to youEU/EEA NationalsFree
Additional Details
- There are no tuition fees for German citizens, as well as citizens of EU or EEA countries. All students are required to pay a service fee: EUR 116 per semester.
Living costs
Pforzheim
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
In general international students may hardly find any financial support for studying within a Bachelor's program in Germany. For some international students the International Programs Office at the university may give a grant for the final study phase ("Studienabschluss-Stipendium/Study Completition Grant"). The financial support is for a max. of one semester.
Applicants must show that they will successfully finish their studies in not more than one year time. Applications can be submitted to the International Programs Office and should cover a motivation letter, a transcript of records and a CV.
Overview of scholarship programs available for international students ->website of the German Exchange Service DAAD;
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Scholarships Information
Below you will find Bachelor's scholarship opportunities for International Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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