• Application Deadline
  • 36 months
    Duration
Access all 180000+ programmes, for free with a Studyportals account.
account benefits visualised

Overview

In this Marketing (Hons) program from University of Portsmouth, you'll get an understanding of the role that marketing plays within a business and learn how to apply customer insight and research to supercharge your marketing strategies and communications. 

You'll also hone your creativity, critical analysis, problem solving, teamwork and communication skills through the practical application of your marketing knowledge.

By the end of the course, you'll have the experience and skills for a career in areas like product management, marketing research, advertising, public relations, sales and web marketing.

What you'll experience

  • Tailor your studies by choosing units that match your career aspirations, strengths and interests
  • Learn from experienced marketeers who have worked across many business sectors
  • Study for a year at a partner university in the USA, Canada, Australia, Europe or the Far East
  • Interact with the industry and demonstrate your skills to potential employers – our first year marketing students recently won a national competition organised by educational publishers Pearson
  • Get additional professional qualifications alongside your degree on the Chartered Institute of Marketing's Graduate Gateway scheme

Placement year

After your second year, you can do an optional work placement year to get valuable longer-term work experience in the industry. This will set you apart from other graduates after the course.

Past students have completed work placements at:

  • Warner Bros
  • Nissan
  • Renault

Interested in running your own business on your placement year instead? You can start up and run your own company for a year as an alternative to a work-based placement. You'll work alone or with fellow students to build and launch a successful venture.

You’ll get mentoring and support throughout the year.

Work experience and career planning

To give you the best chance of securing a great job when you finish your course, our Careers and Employability service can help you find relevant work experience during your course.

We can help you identify placements, internships and voluntary roles that will complement your studies and build your CV.

Teaching

Teaching methods on this course include:

  • lectures
  • seminars
  • ICT sessions
  • lab exercises

You can access all teaching resources on Moodle, our virtual learning environment, from anywhere with a Web connection.

How you're assessed

You’ll be assessed through:

  • mini-projects
  • presentations
  • group work
  • live client work
  • examinations
  • multiple-choice tests
  • essays
  • portfolio work

You’ll be able to test your skills and knowledge informally before you do assessments that count towards your final mark.

You can get feedback on all practice and formal assessments so you can improve in the future.

Careers and opportunities

When you finish the course, our Careers and Employability service can help you find a job that puts your skills to work in the industry.

Previous graduates have gone on to work in:

  • product management
  • marketing research
  • advertising
  • public relations
  • sales
  • web marketing

Roles the graduates have taken on include:

  • marketing campaigns officer
  • business development manager
  • market researcher
  • press officer
  • online marketing executive

Other graduates have continued their studies at postgraduate level or set up successful businesses with help and support from the University.

After you leave the University, you can get help, advice and support for up to 5 years from our Careers and Employability service as you advance in your career.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 36 months
    • Duration description

      3 years full time, 4 years sandwich with work placement

  • Credits
    360 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

Programme Structure

Modules include:

  • Marketing Principles and Practice
  • Economics for Business
  • Business Operations and Systems Management
  • Managing People in Organisations
  • Business Accounting
  • Quantitative Methods and Data Analysis
  • Business Innovation Development Project
  • Developing Marketing Communications
  • Customer Insight for Product Management
  • Introduction to Digital Marketing
  • Employability, Research and Professional Development
  • Marketing Research and Planning
  • Strategic Marketing
  • English Language Requirements

    You need the following IELTS score:

    • Minimum required score:

      6

      The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

      Get a free IELTS practice test

    General Requirements

    • 112-120 points from 3 A levels or equivalent.

    Studyportals Tip: Students should consider taking one of the Pre-Bachelor's below. these courses will be necessary if:

    • You are considered ineligible for admission
    • You need to improve your academic, study, research or language skills
    Search all Pre-Bachelors

    Tuition Fee

    • International

      14300 GBP/year
      Tuition Fee
      Based on the original amount of 14300 GBP per year and a duration of 36 months.
    • EU/EEA

      9250 GBP/year
      Tuition Fee
      Based on the original amount of 9250 GBP per year and a duration of 36 months.
    We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

    Living costs for Portsmouth

    • 710 - 1100 GBP/month
      Living Costs

    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    Funding

    Check the programme website for information about funding options.

    Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

    Wishlist

    You’ve wishlisted multiple studies. Did you know you can compare them side-by-side in our Compare-tool?