Marketing (Hons) University of Portsmouth

Overview

Throughout this Marketing (Hons) degree from University of Portsmouth you’ll discover what makes a brand, how to develop new product concepts, and why understanding consumers is so important. You’ll specialise in topics that interest you by choosing optional modules after your first year, with the chance to study topics such as tourism or B2B marketing.

You’ll finish your degree with an in-depth understanding of how marketing can grow an organisation, and with experience working on a range of practical projects to boost your marketing portfolio. You’ll learn to create effective communications, apply your skills and knowledge to real-life scenarios, and work with live clients throughout your studies. 

When you graduate you’ll already have experience of industry standard software such as Hubspot and Excel, with opportunities to earn certifications in these softwares as you study. 

If you choose to complete an industrial placement year after your second or third year, you’ll have a year of industry experience too. 

You’ll enter the job market ready to apply your marketing skills in any sector that interests you — whether you want to work in a specific area of business, for a marketing agency, or as a freelancer.

Career opportunities:

You'll graduate from this course with projects and certificates to demonstrate your competence with tools and you'll have real-world experience to talk about in interviews. That experience might be through a work placement, or through our marketing consultancy project module.

You'll also have an understanding of business and how the marketing function fits into business, which is a skill you'll be able to apply to any sector that interests you.

Previous graduates of this course have secured jobs such as:

• marketing executive

• social media account manager

• advertising planner

• ecommerce trading executive

• international project manager

• customer relationship executive

• field marketing executive

• operations manager: sales and marketing

• recruitment consultant

Previous graduates of this course have gone on to work for companies such as:

• Microsoft

• Sky

• BMW Financial Services

• FatFace

• Quintessentially (luxury lifestyle management)

• Pendragon (automotive)

• Blue Reef Aquarium

• Immediate Media Co. (content and platforms)

• The Bank of England