Marketing with a Foundation Year Swansea University

Overview

The B.Sc. in Marketing with a Foundation Year at Swansea University is tailored for those aspiring to thrive in the dynamic marketing sector. This innovative programme not only equips students with fundamental knowledge but also enhances their practical skills, preparing them for various marketing roles. The Foundation Year serves as an excellent entry point, particularly for individuals who may not meet the direct entry requirements for the standard B.Sc. Marketing course. Students who successfully complete the Foundation Year will seamlessly transition into the first year of the B.Sc. Marketing degree within the School of Management.

Why Marketing with a Foundation Year at Swansea?

Swansea University's School of Management is highly regarded, holding accreditation from AACSB International, a prestigious global business education association. This recognition underscores the quality of education provided. Furthermore, the marketing programme is ranked in the Top 50 worldwide according to the QS World University Rankings by Subject 2025. The university offers state-of-the-art facilities, including a £22 million School of Management building and a cutting-edge digital content creation suite, ensuring students have access to the latest resources.

Tuition Fee Breakdown

The tuition fees for the B.Sc. in Marketing with a Foundation Year are as follows:

• Domestic Students: £5,760 per year
• International Students: £19,600 per year for the first year, increasing to £20,600 in subsequent years

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The course structure is designed to provide a comprehensive understanding of marketing principles, complemented by practical applications. Below is an outline of the modules:

• Maths and Stats
• Foundations of Business and Management
• Critical Thinking
• Interactive Learning Skills and Communication
• Accounting and Finance
• Economics
• Accounting for Managers
• Managing People
• Marketing
• Key Skills for Business
• Operations Management
• The Global Context of Organisation
• Enterprise and Creativity: Entrepreneurship in Practice
• Managing in the Digital Age

Careers with Marketing with a Foundation Year

Graduates of the B.Sc. in Marketing with a Foundation Year are well-prepared for a variety of roles in the marketing field. Potential career paths include:

• Marketing Manager
• Social Media Manager
• Advertising Account Executive
• Management Consultant
• PR Account Executive

Alumni have successfully secured positions in prestigious firms such as Accenture Interactive and Ogilvy, showcasing the programme's effectiveness in preparing students for the competitive job market.