Mass Communication Government College University Faisalabad

Overview

The Mass Communication program from Government College University Faisalabad seeks to inculcate the values of truth, objectivity and impartiality among the students so that they may perform their roles as disseminators of knowledge and makers of opinion without any bias and prejudice.

The mission of the Mass Communication program from Government College University Faisalabad  is to promote healthy and positive approach towards the better understanding of information, knowledge and opinion building.

Features

Communication and media studies have gained vital importance in this age of science and information technology. A nation cannot safeguard its domestic and foreign interests, and get its due status in the globe without using its communication channels effectively. Advancement in information technology has made the world a global village. So, it is the need of the hour to give special focus on mass media education. 

Although Mass Communication is an emerging discipline, yet, it has got paramount importance in recent times. Media is playing a vital role in promoting different ideologies both in the domestic arena and around the globe. It is a reality, that a plenty of factors influence the production and consumption of the message for effective communication. The productions of media contents have to pass through different phases. 

Therefore, in-depth understanding of covert and overt pressures on the production of the media contents is indispensable for the students of Mass Communication. Public Relations, Communication Strategy, Advertising Campaign, Media Policy, Image Building and Public Opinion Formation are the basic tools of communication in media studies.