Overview

Through real-world campaigns and PR events, you will learn to shape a compelling brand image and inspire brand loyalty using an integrated marketing communications framework. This programme equips you with proficiency in digital marketing, effective marketing communication strategies, and social media marketing. You will also have the opportunity to hone your skills in planning, strategising, and executing impactful marketing campaigns tailored to today’s media landscape.Mass Communication (Public Relations and Marketing) (Hons) degree programme is offered at Taylor's University.

Careers

When you've successfully completed this Bachelor of Mass Communication in Public relations and Marketing programme, you could embark on any of these exciting careers, including:

Brand Manager
Campaign Director
Corporate Affairs Manager
Corporate Communication Manager
Foreign Affairs Officer

Programme Structure

Courses include:

Visual Communication

Intercultural Communication

Communication Theory

Innovative Media

Media Writing

Media Analytics

New Media and Society

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2027-02-01 00:00:00
- Apply before 2026-11-01 00:00:00 , International
Starting 2027-04-01 00:00:00
- Apply before 2027-02-01 00:00:00 , International
Starting 2027-09-01 00:00:00
- Apply before 2027-06-01 00:00:00 , International

More details

Applicants are advised to submit their application at least 8 weeks (2 months) prior to the commencement date.

Language

English

TOEFL^® IBT

79

Schedule TOEFL®

IELTS

5

Prepare for Your English Test

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Delivered

On Campus

Campus Location

Subang Jaya, Malaysia

Disciplines

Marketing Public Relations View 41 other Bachelors in Marketing in Malaysia

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

79

Schedule TOEFL®

IELTS

5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Pass SPM/O-level or equivalent with 5 credits including English for entry with pre-university / foundation qualification (Except for UEC).
Pass SPM/O-level or equivalent with 3 credits including English for entry with Diploma qualification.
Canadian Pre-University (CPU)

Min. average of 55% in 6 subjects

International Baccalaureate (IB)

Min. 24 points in 6 subjects

Monash University Foundation Year (MUFY)

55%

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Taylor's University and/or in Malaysia, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

12510 USD / year

≈ 12510 USD / year
Domestic Applies to you

Applies to you

Citizens or residents

9934 USD / year

≈ 9934 USD / year

Additional Details

MYR 120,650 Local

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Mass Communication (Public Relations and Marketing) (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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