Psychology and Marketing Aberystwyth University

Overview

The Psychology and Marketing B.Sc. (Hons) at Aberystwyth University provides a comprehensive exploration of how human cognition and social behaviour influence modern commercial environments. Students examine the psychological drivers behind consumer decision-making and learn how marketing strategies can effectively mediate the relationship between businesses and their audiences.

Why Psychology and Marketing at Aberystwyth University?

The Department of Psychology offers outstanding research facilities and laboratories dedicated to exploring human behaviour through creative problem-solving. This programme is dual-accredited by the British Psychological Society and the Chartered Institute of Marketing, providing a unique advantage for graduates. Students benefit from teaching by research-active staff, many of whom hold professional CPsychol status or industry-recognised qualifications.

Tuition Fee Breakdown

• International fee: GBP 19190 per year
• National fee: GBP 9535 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

• Brain, Behaviour and Cognition
• Research Methods in Psychology
• Social and Individual Behaviour
• Management and Business
• Marketing Principles and Contemporary Practice
• Cognitive Psychology
• Consumer and Buyer Behaviour
• Marketing Management
• Behavioural Neuroscience

Careers with Psychology and Marketing

Graduates are well-prepared for diverse roles within the commercial and psychological sectors. Common career paths include brand management, digital marketing, and social media management. The degree also equips students for professional trajectories in media planning, advertising, corporate communications, and consumer behaviour analysis. Through dedicated consultancy modules, students gain practical exposure to risk mitigation and opportunity development in real-world business environments.