Marketing with Business and Management Aberystwyth University

Overview

The Marketing with Business and Management BSc at Aberystwyth University provides a multidisciplinary foundation in contemporary commercial practices and consumer behaviour. This degree integrates core elements of psychology, human resources, and digital innovation to prepare students for the evolving global marketplace. You will develop a professional portfolio through the analysis of real-life scenarios and strategic marketing theories.

Why Marketing with Business and Management at Aberystwyth University?

Aberystwyth University is a recognised CIM Graduate Gateway Centre, allowing students to gain significant exemptions from professional diplomas. The curriculum is also aligned with standards from ACCA and CIMA, ensuring a high level of professional credibility. Teaching is delivered by research-active experts, with over 75% of the faculty holding PhDs in their respective fields.

Students benefit from a global perspective through established partnerships with overseas institutions in countries such as Japan, Malaysia, and the United States. These links facilitate short academic programmes that allow you to experience international business environments firsthand. The Business School combines academic rigour with applied knowledge from consultants active in the sector.

Tuition Fee Breakdown

• International fee: GBP 19190 per year
• National fee: GBP 9535 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to build expertise from fundamental principles to advanced strategic application. Modules may include:

Year 1

• Data Analytics
• Accounting and Finance
• Understanding the Economy
• Management and Business
• Marketing Principles and Contemporary Practice

Year 2

• Applied Brand Management
• Consumer and Buyer Behaviour
• Human Resource Management
• Marketing Management
• Operations and Supply Chain Management

Year 3

• Digital Marketing
• Financial Strategy
• Marketing and Digital Marketing Communication
• Strategic Leadership
• Tourism Marketing

Careers with Marketing with Business and Management

Graduates from Aberystwyth University are equipped for diverse roles across the creative and corporate sectors. The programme develops essential skills in numeracy, data interpretation, and analytical thinking that are highly valued by modern employers. You will be prepared for professional environments requiring effective problem-solving and independent research capabilities.

Common career paths for graduates of this programme include:

• Marketing Executive
• Market Researcher
• Advertising Copywriter
• Media Planner
• Public Relations Officer
• Advertising Account Planner
• Media Buyer